Moroch Partners is breaking a print, broadcast and online campaign for its new client The Travel Channel.
The campaign marks the first work Moroch has undertaken for netowrk. Print ads for “Bizarre Foods with Andrew Zimmern” are set to be released on Feb. 18. The show’s new season starts March. 4. TV spots break next week.
The campaign showcases some of the bizarre cuisine that Zimmern samples on his show and inserts them into everyday situations like vending machines and around the office lunch table.
Executive Creative Director Jim Sykora oversaw the project with help from Associate Media Director Chris Bettin.
The agency picked up lead creative duties for The Travel Channel in October and is providing strategic development and counsel on marketing activities, including creating synergy among all brand communications within Travel Channel Media’s multiple business platforms.
“Our goal is to capture the reactions that viewers likely have at home and expose them in a public forum,” Sykora said in a statement.
Online, Moroch will update the Travel Channel Web site and create widgets set to debut this spring. Additional plans include broadcast, print and digital work for “Passport” with Samantha Brown, for which it has begun conducting consumer research.
The agency’s roster of clients includes Disney, DFW International Airport, McDonald’s, Midas, Mrs. Baird’s Bread, National Osteoporosis Foundation and Mattress Giant.
Network
