The marketing shakeup that’s been expected at McDonald’s Corp. since last fall (December 2000 PROMO) happened last week. Oak Brook, IL-based McDonald’s named Tom Ryan head of U.S. marketing to replace senior vp Larry Zwain, who becomes senior vp-relationship partner for the Asia/Pacific/Middle East/Africa Group. Ryan had been vp-menu management/new concepts for the U.S., overseeing McD’s ambitious New Tastes menu that lets franchisee groups set menu specials (Xtra, Jan. 23). The move reinforces McD’s commitment to food-centric promos this year. Ryan keeps menu duties as he adds overall marketing responsibility for the chain’s 13,000 U.S. restaurants. Industry speculation both in and outside McDonald’s last fall whispered that vp-U.S. marketing R.J. Milano may be named marketing chief.
Network
MCDONALD’S TAPS RYAN AS U.S. MARKETING CHIEF
The marketing shakeup that’s been expected at McDonald’s Corp. since last fall (December 2000 PROMO) happened last week.
Oak Brook, IL-based McDonald’s named Tom Ryan head of U.S. marketing to replace senior vp Larry Zwain, who becomes senior vp-relationship partner for the Asia/Pacific/Middle East/Africa Group. Ryan had been vp-menu management/new concepts for the U.S., overseeing McD’s ambitious New Tastes menu that lets franchisee groups set menu specials (Xtra, Jan. 23).
The move reinforces McD’s commitment to food-centric promos this year. Ryan keeps menu duties as he adds overall marketing responsibility for the chain’s 13,000 U.S. restaurants.
Industry speculation both in and outside McDonald’s last fall whispered that vp-U.S. marketing R.J. Milano may be named marketing chief.
MCDONALD’S TAPS RYAN AS U.S. MARKETING CHIEF
The marketing shakeup that’s been expected at McDonald’s Corp. since last fall (December 2000 PROMO) happened last week.
Oak Brook, IL-based McDonald’s named Tom Ryan head of U.S. marketing to replace senior vp Larry Zwain, who becomes senior vp-relationship partner for the Asia/Pacific/Middle East/Africa Group. Ryan had been vp-menu management/new concepts for the U.S., overseeing McD’s ambitious New Tastes menu that lets franchisee groups set menu specials (Xtra, Jan. 23).
The move reinforces McD’s commitment to food-centric promos this year. Ryan keeps menu duties as he adds overall marketing responsibility for the chain’s 13,000 U.S. restaurants.
Industry speculation both in and outside McDonald’s last fall whispered that vp-U.S. marketing R.J. Milano may be named marketing chief.
