Loop’d Network is launching an online ski community with a series of monthly giveaways of autographed gear from an X Games star.
Loop’d’s target audience of extreme sports enthusiasts can register at www.loopd.com to become members. They can then submit action videos of themselves for a chance to win autographed equipment from world championship skier Daron Rahlves, starting with a Giro helmet and Atomic skis to two winners on March 31. The next month’s winner will receive a pair of Oakley goggles.
Rahlves will judge the videos and pick the winners.
“It helps give value back to his sponsors,” said Scott Tilton, Loop’d CEO. “The overall objective is to build a community around skiing.”
The firm also has plans to create a snowboarding community.
Fan sites are maintained for several high-profile extreme sports icons, such as Rahlves, who will be involved in the equipment giveaways in the coming months.
Loop’d, a social network of communities built around individual extreme sports, star performers and the brands supporting both, is currently drawing up to 20 million page views monthly with 275,000 registered users at present.
Members can interact with each other, the athletes and brands on the site. Monster Energy has 75,000 members in its Monster Army branded community on the site.
The target demographic is 12 to 24 year olds, skewing male. But Tilton said women in that age group are the fastest growing segment.
Each member is typically interested in four different sports.
“There’s a lot of crossover,” Tilton said. “That makes it easier for smaller brands and larger brands building awareness.”
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