Tokyo-based Livedoor Co. Ltd. has completed the acquisition of MailCreations.com Inc., a provider of permission-based direct marketing solutions. Under the terms of the agreement, Livedoor acquired all of the outstanding capital stock of MailCreations.com for an undisclosed amount of cash.
MailCreations.com, Miami, has an e-mail database of more than 100 million permission-based addresses, enabling marketers to identify, target and build consumer relationships through e-mail marketing, according to the company. MailCreations.com is also a provider of other direct marketing services, such as e-mail appending and Internet-based co-registrations.
Jose Vargas, CEO of MailCreations.com, will continue as leader of the business. The addition of MailCreations.com accelerates Livedoor