Live From net.marketing: Low Attendance Is Mixed Blessing for Exhibitors

The net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to have hosted a mere 300 or so, according to attendees and exhibitors interviewed. And only 14 exhibitors were in the hall.

“Obviously the industry has contracted,” said H. Robert Wientzen, CEO of the Direct Marketing Association, in explaining the low turnout.

He admitted that he’d like more than 14 exhibitors, but said: “It