NEW TO MARKET LISTS
–CanadaProGuide.com Postal List
This file names more than 309,827 Canadian businesspeople subscribing to this news Web site.
Selections: Employee size, recency, SIC code, job title/function, state/SCF/ZIP
Price: $150/M
Contact: Worldata (561-393-8200; [email protected])

–America’s Active Seniors
Named here are 28 million individuals aged 60 and above who said they travel, shop, dine out and, in some cases, work outside the home.
Selections: Last 30 days, age, book reader, credit card, currently employed, date of birth, donors, ethnicity, gender, grandparent, Hispanic, homeowner, household income, investor, lifestyle, mail order buyers, marital status, net worth, online buyer, owns cell phone, pet owner, phone number, religion, renter, retired, RV owner, Spanish-speaking, traveler, veteran, state/SCF/ZIP
Price: $80/M
Contact: List Solutions, Sandy Ostrander (732-729-0500 ext 17; [email protected])

INSERT MEDIA
–A.M. Leonard Catalog Blow-in
This program offers 848,000 annual-insertion opportunities.
Price: $35/M
Contact: Leon Henry Inc., Lynne Utschig (914-285-3456; [email protected])

UPDATED LISTS
–Family Christian Stores M-Gen Enhanced
This file of more than 1.5 million retail-sourced individuals has been enhanced with transactional purchasing behavior information from the Marketing Genetics Consumer Buyerbase.
Selections: Age, category, purchase amount, frequency, income, state/SCF/ZIP
Price: $70/M
Contact: Direct Media Inc., Laura Cox (203-532-3737; [email protected])

–Lady Grace
During the past three months, 27,549 direct mail sold individuals bought from this lingerie catalog.
Selections: Amount purchased, hotlines, gender, state/SCF/ZIP
Price: $126/M
Contact: Belardi Ostroy, Lorna McManus (212-381-1753; [email protected])

MEET THE BROKER
–Meet the Broker: Mark Zilling
By Larry Riggs
Today, we meet Mark Zilling, senior vice president at MeritDirect. He’s specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001. Click here for more directmag.com/meet_the_broker/0515-broker-zilling/index.html

* Landscape Construction
* Harbor Health
* Association for Educational Communications and Technology
* Time Inc. Corporate Database
* Pitney Bowes Systems Meters
* Faith Base Hispanic Readers
* Allied Healthcare E-mail
* People in the News

LISTS UNDER NEW MANAGEMENT

Landscape Construction
Moose River Media has appointed Direct Media Inc. to manage a list of 33,600 subscribers to Landscape Construction, a magazine for contractors and landscaping professionals. Information Refinery Inc. was the prior list manager.
Selections: Gender, job tile, business/industry type, max per company, state/SCF/ZIP
Sample usage and tests: Northern Tool and Equipment, Florentine Craftsmen
Price: $120/M
Contact: Direct Media Inc., Julie Salles (203-532-2492; [email protected])

Harbor Health
Conrad Direct has been selected to manage a list of 5,863 buyers for Harbor Health. The average sale was $40 for natural pain relief and arthritis remedies, dietary supplement and other healthcare products. Direct mail is the source. The file had been off the market for about two years.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; [email protected])

Association for Educational Communications and Technology
Infocus Marketing Inc. has been tapped to manage the AECT’s combined list of members and book buyers. Most of these 3,644 educators work in schools, colleges, museums, libraries, hospitals and the military. The file was formerly managed in-house.
Selections: Gender, state/SCF/ZIP
Price: $180/M
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])

NEW LISTS

Time Inc. Corporate Database
Eighteen additional market category segments have been added to Time Inc.’s corporate database. Data cards have been released for files targeting collectors, credit cardholders, electronics enthusiasts, pet owners and religious donors, among others. Millions of names are available. The source is direct mail. Additional demographic and lifestyle data from Equifax has been overlaid.
Selections: Hotlines, gender, source, category, state/SCF/ZIP
Price: $95/M (base)
Contact: RMI Direct Marketing Inc., Dan Gallo (203-825-4621; [email protected])

Pitney Bowes Systems Meters
Buyers from the Pitney Bowes Supply Line catalog are included in this list of companies that lease postage meters. The file contains data from more than 475,000 companies, including 107,293 names from the first quarter. The average sale was $275.
Selections: Four line business address, annual dollar purchase, number of employees, gender, max per company, new to file, telephone number, SIC code, state/SCF/ZIP
Price: $135/M
Contact: MeritDirect, Kristen Killingback (914-368-1062; [email protected])

Faith Base Hispanic Readers
This file identifies 300,137 religious Hispanics who purchased subscriptions and books by mail. Nearly all are Roman Catholic. A typical buyer is 29 and has a $27,000 income. Subject matter for books include religion, astrology, the military, food, romance and fiction. The magazine categories include gardening, entertainment, health and pets, to name a few. Direct mail is the source; additional data is overlaid.
Selections: Hotlines, gender, mail order buyers, recency, multibuyers, age, income, ethnicity, religion, lifestyle, category, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

Allied Healthcare E-mail
Business e-mail addresses are available for 127,000 healthcare professionals, excluding physicians. The list includes dentists, podiatrists, chiropractors, physician assistants, nurses, pharmacists, optometrists, physical therapists and others in healthcare. The source is a health-plan management company. Data can be rented or licensed annually.
Selections: Age, gender, average salary, specialty, group practice size, telephone number, state/SCF/ZIP
Price: $400/M
Contact: AllMedia Inc., Sue Lawson (469-467-9100, ext. 200; [email protected])

People in the News
Oney Currithers has joined Impulse Media Inc. as an account executive in list management. Currithers will be working with diet and health, business opportunity and business-to-business files. She was formerly with Listdata Management Services Inc.