ON TODAY’S DIRECT LISTLINE:
* National Association of Counties
* Foreclosure World Members
* Consumer Selects Network MO Buyer E-mail
* Faith Base
* Active Dieting and Weight Loss Subscribers
* American Lung Association
* Texas Highways
* People in the News
LISTS UNDER NEW MANAGEMENT
National Association of Counties
Adrea Rubin Management Inc. was appointed list manager for the National Association of Counties. The group’s file identifies 60,000 officials from more than 2,300 counties nationwide. Sources include directories, attendee rosters and other direct response data. Walter Karl Inc. was the previous manager.
Selections: Job title, attendees, population figures, steering committee, state/SCF/ZIP
Price: $110/M
Contact: Adrea Rubin Management Inc., Ed Bezursik (646-487-3792; [email protected])
NEW LISTS
Foreclosure World Members
The Real Estate Investing Institute has a 145,985-name list of those who responded to offers made by its Foreclosure World real estate listings service. Nearly 23,000 buyers are identified; they paid $383 to access a database of foreclosed properties. The Internet and direct mail are the sources.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M (responders); $110/M (buyers)
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])
Consumer Selects Network MO Buyer E-mail
This file has more than 417,000 e-mail addresses of consumers who made purchases via direct mail, the Internet and from retailers. These individuals participated in a number of surveys.
Selections: Age, gender, income, state/SCF/ZIP
Price: $100/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Faith Base
The names of some 2.4 million Jewish and Roman Catholic donors can be found on this list. Contributions were made to children’s, health, veteran’s, political, environmental and cultural causes. Direct mail is the source.
Selections: Gender, mail order buyers, recency, age, income, ethnicity, category, presence of children, travelers, credit card, grandparents, state/SCF/ZIP
Price: $80/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])
Active Dieting and Weight Loss Subscribers
Postal and e-mail addresses of more than 8.2 million consumers (82% of them women) are available here. Those listed indicated an interest to learn about dieting, health, fitness and weight loss. Sources include online registration and survey responses.
Selections: Age, gender, income, household income, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Michael Ramirez (954-480-8470, ext. 225; [email protected])
NEW SELECTS
American Lung Association
Interest selection categories identifying cat owners have been added to the American Lung Association’s contributors’ list. Nearly 2 million donors from the last 12 months are named and other segments are available. Sixty-five percent of the ALA’s contributions come from those age 50 or older. Contributors’ median income is $60,000 and many are retired.
Selections: Age, donation amount (ranges), ethnicity, income, lifestyle, gender, religion, lifestyle/interest, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., Dan Hennessy (203-825-4641; [email protected])
Texas Highways
The Texas Department of Transportation’s travel division is offering a monthly hotline selection for Texas Highways, a travel magazine with 134,985 subscribers. According to a Readex Research study, subs typically are age 40 or older and earn an average of $89,800 a year. About 68% are married and 77% have either attended or graduated from college. The source is direct to publisher.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage; Cal Farley’s Boys Ranch, Collin Street Bakery, Meals on Wheels, Salvation Army, Southwest Indian Foundation, St. Joseph’s Indian School
Price: $100/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
People in the News
Thomas Rocco has been named president and CEO of Singer Direct, Omnicom Media Group’s insert media division. He formerly was Omnicom’s managing director of sales.
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