* Bally Total Fitness
* Heartland America
* B&B Electronics Manufacturing
* Coastal Contractor/Digital Home
* Catholic Church and Event Goers in Ohio
* Kalistea Destiny Seekers
* World Consumer Markets Consumer Multichannel
* Doubleday BOMC Canadian New Member PIP
LISTS UNDER NEW MANAGEMENT
Bally Total Fitness
Leon Henry Inc.’s LH Management Division has been appointed list manager for health club operator Bally Total Fitness Corp. Its master file consists of some 2.6 million active members; an enhanced master file and a new mover file are available as well. Thirty-two percent of members are 35 to 49 years old and 27% are 25 to 34. Segments are available for postal, e-mail and telemarketing offers. Walter Karl Inc. formerly had this account.
Selections: Hotlines, age, donor, income, lifestyle, marital status, mail order buyers, presence of children, state/SCF/ZIP
Sample usage: Washington Mutual, American Heart Association, Nestlé Waters, National Magazine Exchange, Metrostyle by Lerner, Radar Works, Victoria’s Secret
Price: $90/M (postal file); $175/M (e-mail file); $250/M (telemarketing file)
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
Heartland America
Specialists Marketing Services Inc. now manages Heartland America’s list of catalog customers. It names more than 625,000 who made a purchase over the last 12 months. Products sold include electronics, office supplies, jewelry, fitness equipment and pet products. The average sale was $100. Buyers tend to range in age from 40 to 55. They earn $50,000 or more annually. Belardi/Ostroy was the previous manager.
Selections: Hotlines, gender, credit card, purchase amount (ranges), last purchase, product, state/SCF/ZIP
Sample usage: Domestications, Hammacher Schlemmer, Home Trends, Lighter Side, Lipenwald, Taylor Gifts, Picket Fence, Consumers Union, Dalbey Publishing, Frank Cawood Associates, National Magazine Exchange, Publishers Clearing House, Boardroom Reports, Paralyzed Veterans of America, Four Seasons Nursery, House of Wesley, Owen Nursery, Casual Male, Haband Co., Collin Street Bakery, Omaha Steaks, BMG Columbia House, Allied Marketing, Allstate Motor Club, Dish Network, Dream Products, Duluth Trading, Harriet Carter, Johnson Smith Co., Movies Unlimited, National Pen Corp., Sportsman’s Guide, Starcrest Products, Littleton Rare Coins
Price: $105/M
Contact: Specialists Marketing Services Inc., Fred Onemma (201-865-5800, ext. 2229; [email protected])
NEW LISTS
B&B Electronics Manufacturing
B&B Electronics Manufacturing Co. has a list of 65,307 customers and 31,431 prospects, with corresponding Canadian segments. Most buyers are systems integrators and value-added resellers of data communications products. About 14% of these buyers are women.
Selections: Province, state/SCF/ZIP
Price: $95/M (U.S. file); $100/M (Canadian file)
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
Coastal Contractor/Digital Home
Hanley Wood LLC is offering controlled circulation lists of subscribers to Coastal Contractor (38,730 names) and Digital Home (34,960). Coastal Contractor focuses on residential builders and remodelers on the East Coast and Gulf of Mexico. Digital Home reports on home technology products and services for use in new construction.
Selections: Primary business/market, job title, sales volume, products, phone number, state/SCF/ZIP
Price: $135/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])
Catholic Church and Event Goers in Ohio
This list names Roman Catholic churchgoers in greater Cincinnati. It includes residents of various Ohio suburbs and northern Kentucky. Names are gathered when donations are made. The file will be updated annually.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Trinity Direct LLC, Joy Jacobs (973-283-3600; [email protected])
Kalistea Destiny Seekers
This is a list of approximately 20,000 men and women who purchased information about astrology and the paranormal during the last 12 months. The unit of sale for a multiple-page letter from a psychic medium was $25. The source is direct mail.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
World Consumer Markets Consumer Multichannel
Those named on this file of nearly 4 million postal and 1.2 million e-mail addresses responded to surveys or made purchases online and by mail.
Selections: Age, marital status, children, gender, income, net worth, religion, credit card type, retail purchase type, property type, length of residence, education, lifestyle, occupation, creditworthy, PC operating system, health/auto insurance inquiry, credit inquiry, ethnicity, phone number
Price: $90/M (postal file); $150/M (e-mail file)
Contact: List Services Corp., Steven Ruffler (203-791-4491; [email protected])
NEW INSERT MEDIA
Doubleday BOMC Canadian New Member PIP
Each month inserts will be added to some 8,400 welcome packages shipped to new Book-of-the-Month Club members in Canada. Inserts must be at least 5-3/8 by 8-1/4 inches. Maximum weight is 7 grams.
Selections: Segment
Price: $100/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
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