LIST MANAGEMENT CHANGES
–Veranda
Hearst Magazines has chosen ALC Data Management to oversee the Veranda interior design magazine file. Its 260,176 subscribers have a $152,000 average household income. About 78% of subscribers are women, average age 49. Direct mail is the source. Statlistics formerly managed this file.
Selections: Hotlines, business/home address, change of address, gender, income, paid, presence of children, renewals source, state/SCF/ZIP
Sample usage: American Diabetes Association, Archant Life, Arthaus Furniture, Art Institute of Chicago, Arthur Lauer, Ballard Designs, Bassett Furniture, Boston Magazine, Brant Publications, British Connection, Chicago Magazine, Conde Nast, Connecticut Magazine, Country Curtains, D Magazine, Dallas Museum of Art, The Economist, EP Henry, Forest Park Forever Inc., Frontgate, Garden & Gun Magazine, Greenspring Media Group, Hachette Filipacchi Media, Heifer Project International, Hoffman Media Inc., Home Decorators Collection, Leisure Publishing, Linensource, Loreto Bay Co., Louisville Magazine, Magnolia Private Residence Club, Mississippi Magazine, Mountain Club, Museum of Modern Art, National Trust for Historic Preservation, New Jersey Monthly, New York Times, New York School of Interior Design, Palm Beach Art Galleries, Philadelphia Inquirer, Phoenix Home & Garden, Phoenix Magazine, Renaissance Fine Arts, Restoration Hardware, Seattle Art Museum, Shades of Light, Smile Train, St. Louis Magazine, Susan G. Komen Foundation, Touchstone, Van Dyke’s Restorers, Washington Post, Williams-Sonoma, Wisteria
Price: $105/M
Contact: ALC Data Management, Michael Auriemma, (914-524-5238; [email protected])
NEW TO MARKET LISTS
–Modern Healthcare Group Master File
Crain Communications Inc. has a assembled the names of subscribers to Modern Healthcare and Modern Physician magazines and individuals who registered at Web sites for this master file. The count is 88,228.
Selections: Web site registrants, business/industry type, gender, number of employees, sales volume, SIC code, state/SCF/ZIP
Price: $140/M
Contact: MeritDirect, Chris Blohm (914-368-1031 [email protected])
–RAM Database
New segments from the Response Analytics Marketing (RAM) database have become available. Separate files identify prospects for insurance and financial services, based on statistical models using direct mail and survey data. Counts for the last 12 months range from 966,313 for the RAM SOHO Life Insurance to 8.3 million for the RAM Annuity prospect databases.
Selections: Gender CreditLink credit scoring, adult’s/child’s age, income, length of residence, telephone number, credit card, lifestyle, mail order buyer, 30-day new mover, state/SCF/ZIP
Price: $80/M (base)
Contact: Adrea Rubin Management Inc., Joe Frick (646-487-3768; [email protected])
–American Thoracic Society
More than 20,000 physicians, scientists, researchers, nurses, respiratory therapists and other healthcare professionals are named on this file from the American Thoracic Society. More than half are U.S. members. Direct mail is the source.
Selections: Area of interest, board certification, clinical practice, professional activities, section, state/SCF
Price: $275/M (U.S. members); $225/M (international members)
Contact: MGI Lists, Santo Scrimenti (703-706-0390; [email protected])
–Lipozene Diet Buyers
A total of 57,855 buyers from the last 12 months are named. The unit of sale was $30. Buyers called an 800 number in response to a DRTV offer. About 20% of these customers are men. Telephone numbers are available.
Selections: Gender, state/SCF/ZIP
Price: $100/M (base)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
–Printery House Hispanic Buyers
A list of 4,585 Hispanic buyers has become available from The Printery House catalog. These customers purchased religious greeting cards and gifts, including such items stationery, jewelry, figurines and prints.
Selections: Spanish speaking, gender, $25/$50-plus buyers, state/SCF/ZIP
Price: $100/M
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])
–G. Anderson Homebase Buyers
Entrepreneurs who purchased information on how to achieve financial independence are named. More than 106,000 buyers from 2008 are on file. Telephone numbers are available. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: GT List Services, Oney Currithers (845-918-1622; [email protected])
IN THE NEWS
–Worldata: Membership and Attendee List Prices Up, Other Categories Down
Prices for lists have decreased across most categories, with some of the steepest declines for consumer data. Only attendee and membership lists increased in price over the last year, according to the Worldata Winter List Price Index. For more, click here.
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