* Linda Anderson/Music Stand/Characters
* Aggregates Manager
* Eventful Lists
* Aberdeen Computer Catalog Buyers
* American Fashion and Design Shoppers
* Auto Loans on the Net
* Canadian Executive Network
* Professionals in the Healing Arts
LISTS UNDER NEW MANAGEMENT
Linda Anderson/Music Stand/Characters
Astral Direct has appointed Millard Group Inc. to manage three catalog files. Counts for last-12-month buyers run approximately 60,000 for general merchandise cataloger Linda Anderson, 40,000 for The Music Stand and 7,500 for the Characters cartoon apparel catalog. Direct Media Inc. was the prior list manager. A new Astral Direct master file and enhanced selections for individual lists are planned.
Selections: Hotlines, purchase amount (ranges), largest/last purchase, single/multibuyers, product, state/SCF/ZIP
Price: $105/M (base)
Contact: Millard Group Inc., Lynn Wallis 914-697-5824; [email protected])
Aggregates Manager
Randall-Reilly Publishing Co. has appointed Information Refinery Inc. to manage a list of 21,445 subscribers to Aggregates Manager. It targets producers of crushed stone, sand, gravel, asphalt, gypsum and other non-metallic minerals. The readership includes engineering consultants, hauling companies and others involved in this business. This magazine was recently purchased from James Informational Media Inc. and Walter Karl Inc. formerly managed the circulation list.
Selections: Business/industry, job title, area of responsibility, budget code, state/SCF/ZIP
Price: $125/M
Contact: Information Refinery Inc., Brian Clotworthy (800-529-9020, ext. 28; [email protected])
NEW LISTS
Eventful Lists
Eventful Inc. has launched eight e-mail lists including a master file with nearly 2.5 million names. The data comes from Events.com, a Web site that provides information about all kinds of events, from concerts and sports to singles events and political rallies. Separate files for singles and people with music, travel, political and sports interests are available, among others.
Selections: Quarterly hotline, age, gender, household income, lifestyle, music category, state/SCF/ZIP
Price: $150/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
Aberdeen Computer Catalog Buyers
A list of 140,780 buyers has become available from online cataloger Aberdeen. Purchases of computer hardware, software and peripherals were made at aberdeeninc.com. Products sold include cables, cases, modems, printers and video cards.
Selections: Business/home address, quarterly hotline, phone number, gender, SCF/ZIP
Price: $115/M
Contact: VentureDirect Worldwide, Esther Brown (212-655-5196; [email protected])
American Fashion and Design Shoppers
Postal and e-mail addresses are offered on this list of 1.2 million individuals. It’s comprised of primarily of women (92%) who have shopped online for apparel, shoes and fashion accessories. The average individual listed is 36 and has a $50,000 income.
Selections: Age, gender, homeowner, income, mail order buyer, marital status, monthly hotline, presence of children, catalog/online buyers, state/SCF/ZIP
Price: $80/M (postal file); $100/M
Contact: eTargetMedia, Diana Baczynskj (212-891-6595; [email protected])
Auto Loans on the Net
More than 100,000 names of automobile loan seekers have been assembled. These men (60%) and women have filled out online applications for loans. Nearly all have reportedly received loan approvals.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: List Place Inc., Bryan Borower (704-672-3174; [email protected])
CANADIAN LIST NEWS
Canadian Executive Network
This new group of lists identifies more than 1.2 million Canadian business executives, managers and other professionals in variety of occupations. Smaller lists are available for targeting retail executives, purchasing managers, restaurant executives, real estate professionals and other occupations. E-mail addresses are available. The Internet is the source.
Selections: Business/industry type, number of employees, recency, SIC code, job function/title, one per company,
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW SELECTS
Professionals in the Healing Arts
Selections for SIC and NAICS codes have become available on the Professionals in the Healing Arts file. It names 511,457 doctors, pharmacists, nurses, dentists and other healthcare industry professionals at home addresses. The data comes from public records for license fees paid. The update frequency is annual.
Additional selections: Gender, SCF/ZIP
Price: $70/M
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; [email protected])
Network
