* Healthy Directions Portfolio
* Manisses Mental Health and Addiction Newsletter Subscribers
* Nevada Magazine
* SeaFood Industry Owners and Managers
* Jackpot.com
* Hispanic Homeowners
* Christian Appalachian Project Hispanic Donors
* People in the News
* What on Earth
LISTS UNDER NEW MANAGEMENT
Healthy Directions Portfolio
Healthy Directions LLC has chosen Conrad Direct as co-list manager and authorized “sales agent.” Conrad will represent 18 files on a nonexclusive basis to develop new list rental relationships in new markets. The list owner, Healthy Directions, a newsletter publisher and direct marketer of nutritional supplements, will continue to oversee existing relationships with list brokers through its own in-house list management division. Its list portfolio includes Healthy Directions Product Buyer and Subscriber Master File Enhanced, a list containing more than 1.8 million names. These are all of its subscribers and buyers from the last 36 months. Individual newsletter and product buyer files are available separately. “I just want the industry to know we didn’t hand over all the lists. We will still have a huge hand in this,” said Tracy Brilgia, director of list sales at Healthy Directions. Healthy Directions will handle fulfillment of list orders.
Selections: Age, income, multis, lifestyle, gender, state/SCF/ZIP
Sample usage: Bookspan, Phillips Investment Resources, Gun Owners of America, Consumer Checkbook Magazine, The Doctors Clinic, Life Extension Foundation, Retired Enlisted Association, Cleveland Clinic, North American Affinity
Price: $105/M (master file enhanced)
Contact: Conrad Direct, Michael Putrino at 201-567-3200, ext. 128 or [email protected] and Healthy Directions, Tracy Briglia at 301-340-7788, ext. 1017 or [email protected]
Manisses Mental Health and Addiction Newsletter Subscribers
Jossey-Bass has chosen InfoCore Inc. to manage a recently acquired database of subscribers to various newsletters, formerly published by Manisses Communications Corp. The Manisses Mental Health and Addiction Newsletter Subscribers list contains 7,098 names. Worldata was the prior list manager.
Selections: Business/home address, gender, state/SCF/ZIP
Price: $145/M
Contact: Infocore Inc., Carrie James at 760-607-2500, ext.19 or [email protected]
Nevada Magazine
Lake Group Media Inc. recently assumed management of the Nevada magazine list. A total of 44,508 subscribers are available. MKTG Services previously managed this file.
Selections: Quarterly hotline, travel agency, gender, state/SCF/ZIP
Sample usage: Conde Nast Collection, Country Discoveries, Feelgood Catalog, Girl Scouts, National Geographic Society, St. Labre Indian School, Sunset Magazine,
Price: $95/M
Contact: Lake Group Media Inc., Mark Green at 914-925-2475 or [email protected]
NEW LISTS
SeaFood Industry Owners and Managers
Diversified Business Communications (DBC) has assembled 41,676 names to launch the SeaFood Industry Owners and Managers list. The names are derived from selected portions of its paid and controlled subscription lists. DBC publishes Alaska Fisherman’s Journal, National Fisherman and SeaFood Business, among other titles. The addresses for fishermen and boat owners may consist of a vessel name and location.
Selections: Gender, one per site, home/business address, state/SCF/ZIP
Price: $125/M
Contact: Greatlists.com, Phil Dismuties at 800-296-0888 or [email protected]
Jackpot.com
An online game and sweepstakes players list has been introduced by Jackpot.com. The average monthly hotline count is 20,000. All the names on this Internet-generated file have been verified with a nationwide database comprised of data from sources other than the Internet, according to the list manager. Telemarketing inquiries will be considered.
Selections: Age, gender, income, marital status, presence of children, state/SCF/ZIP
Price: $95/M (monthly hotline)
Contact: Interactive Marketing Solutions, Christopher Meehan at 845-624-1155 or [email protected] and David Ruelas at 845-624-1155 or [email protected]
Hispanic Homeowners
Nearly 1.2 million names have been assembled to build the Hispanic Homeowners list. Those listed have a median age of 36 and a $55,000 median income. These names are derived census data, direct mail and online surveys; direct mail, retail, online and direct response TV transactions. Demographic data has been overlaid.
Selections: Gender, age, income, homeowners, travelers, sweepstakes entrants, bankcard holders, online shoppers, do-it-yourselfers, home decorating, mail order buyers, retail shoppers, electronic product buyers, gift buyers, presence of children, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]
Christian Appalachian Project Hispanic Donors
The Christian Appalachian Project has released a list of Hispanic donors. There are 9,152 donors who contributed $5 or more are available from the last 12 months. Segments for last 6-, 24- and 36-month donors are offered as well. Women made 80% of these $12 average donations. Direct mail is the source.
Selections: Donation amount (ranges), age, areas of interest, child age range, change of address, ethnic, religious, gender, income, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., Rich Leary at 203-825-4616 or [email protected]
IN THE NEWS
People in the News
Kim Gillas has joined Belardi/Ostroy ALC LLC as senior vice president of list brokerage. Gillas formerly worked for Mokrynskidirect.
SPECIALS!
What on Earth
Selections are half price through February for test orders of 10,000 names or more from the What on Earth catalog. A total of 363,975 buyers are available from the last 12 months. Contact Mokrynskidirect, Elyssa Cunningham at 203-322-3610 or [email protected]
Network
