* Thane Direct Product Buyers/Canada
* FDIC Institutions OHSA Data
* Ohio Distinctive Software Prime Names
* Roaman’s General Merchandise Buyers
* Travel Tools Catalog Buyers
* People in the News
* Short Cuts
* Advisor’s Edge
LISTS UNDER NEW MANAGEMENT
Thane Direct Product Buyers/Canada
Macromark Inc. has been appointed to manage Thane Direct’s Canadian customer file. It names 88,711 household appliance buyers who spent $100 to $260 in response to an infomercial. A separate segment offers 7,884 health and fitness product buyers. Orders were received by phone and all were paid for with a credit card. Gnames Media Group was the prior list manager.
Selections: Gender, province
Price: $125/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])
FDIC Institutions OHSA Data
Kroll Direct Marketing Inc. now oversees OHSA Data’s list of 45,059 banks and thrift institutions insured by the Federal Deposit Insurance Corp. No individual contact names are available on the file. Public records are the source. The prior manager was Mal Dunn Associates, which now known as Dunn DataCo Inc.
Selections: State/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
Ohio Distinctive Software Prime Names
Millard Group Inc. recently assumed management of this combined list of hotline names and multibuyers for Ohio Distinctive Software. These 381,890 customers purchased computer software primarily for home use. Direct mail is the source. The file was formerly managed in-house.
Selections: Computer type, gender, home/business, product, state/SCF/ZIP
Price: $125/M (computer offers); $80/M (base)
Contact: Millard Group Inc., Mike Segreto (914-697-5830; [email protected])
NEW LISTS
Roaman’s General Merchandise Buyers
Redcats USA offers 414,172 general merchandise buyers identified from the Roaman’s catalog with the I-Behavior affinity statistical model. These individuals spent $70 in the last 12 months. Buyers have a $43,000 household income.
Selections: Purchase amount (ranges), cash/credit buyers, in-house credit buyers, onetime/multibuyers, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Mary Hickey (203-532-2479; [email protected])
Travel Tools Catalog Buyers
Consumers who purchased electronic products, luggage, brief cases, wallets, jewelry and other products are named on this file. A total 9,234 buyers from the last 12 months and 19,724 buyers from the last 24 months are available.
Selections: Purchase amount (ranges), gender, state/SCF/ZIP
Price: $105/M (last-12-month buyers)
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])
IN THE NEWS
People in the News
Sean Kehoe has been promoted to vice president of sales and marketing at Trinity Direct. Kehoe will oversee list managment and broker sales and an e-mail division, which he helped start up. He has been with the firm for two years.
Short Cuts
Specialists Marketing Services Inc. serves as the ad rep for Life Line Screening’s new e-mail newsletter space advertising program. It targets the health market. Contact Randi Morris (201-865-5800, ext. 2037; [email protected])
SPECIALS!
Advisor’s Edge
Rogers Publishing is offering test mailers 10% off the base price of Advisor’s Edge list until Jan 31,. This Canadian magazine has 33,522 subscribers. It targets financial planners and investment advisors. Contact Cornerstone Group of Companies, Stephen Manson-Hing (416-932-9555, ext. 415; [email protected])
Network
