* BlueHippo Electronics Buyers
* Next-Gen Inc. USA Enhanced
* Focus on Embedded Engineering
* CareerMine Master File
* Society of Interventional Radiology
* Canadian Advocacy Donors to CSPI
* Short Cuts
* What Has Your List Done For You Lately?
NEW TO MARKET LISTS
BlueHippo Electronics Buyers
Macromark Inc. unveiled a list of 304,668 buyers of consumer electronic products from the last 12 months for BlueHippo. Records are available for postal and telemarketing offers. Orders $200 and higher were generated through DRTV, radio, space advertising and direct mail.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $110/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd (845-230-6300, ext. 327; [email protected])
Next-Gen Inc. USA Enhanced
List Services rents this list of 110,643 buyers from the last 12 months for Next-Gen Inc. These individuals entered a sweepstakes and purchased jewelry. The unit of sale ranged from $12 to $200. All rentals and pricing are reciprocal. More than 250 lifestyle selects are available. Direct mail is the source.
Selections: Monthly hotline, age, ethnicity, income, lifestyle, pet owners. state/SCF
Price: $90/M
Contact: List Services Corp., John Brady (203-791-4191; [email protected])
Focus on Embedded Engineering
MeritiDirect has launched a list of 27,000 e-mail addresses of engineers who subscribe to Embedded Computing Design magazine. These subscribers receive an Embedded Focus e-mail announcement from the publisher OpenSystems Media. The entire file is available once a week on a first come first serve basis. This audience is comprised of software and hardware engineers, managers and consultants in various industries, including defense and transportation. E-mail is the source.
Selections: Geography
Price: $200/M
Contact: MeritDirect, Kelly Bryce (914-368-1000; [email protected])
CareerMine Master File
ListSolutions introduced this master file identifying more than 25 million job seekers and business professionals across hundreds of industries and thousands of job functions. This postal file provides home addresses. E-mail addresses and text messaging lists are available. This data is derived from 20,000 job and career Web sites.
Selections: Hotlines, age, ethnicity, gender, income, industry, job title/function, lifestyle, marital status, presence of children, employed/unemployed, temporary/contract work, seeking relocation/search for residences, seeks career management services, professional development by interest, trade magazine reader, professional organizations, attends conferences, research industry/job, seeks out networking resources, continuing education, education, major, state/SCF/ZIP
Price: $120/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])
Society of Interventional Radiology
Infocus Marketing Inc. now offers a list 4,619 members of the Society of Interventional Radiology. Members include physicians, nurses and other healthcare professionals.
Selections: Membership type, state/SCF/ZIP
Price: $350/M
Contact: Infocus Marketing Inc., Kerry Tranfa (800-708-5478, ext 3246; [email protected])
INTERNATIONAL LISTS
Canadian Advocacy Donors to CSPI
RMI Direct Marketing Inc. has released a list of Canadian donors to the Centre for Science in the Public Interest. A total of 21,194 donors are on file. The average contribution was $48. CSPI is an advocacy organization that promotes food safety and nutrition education. Many donors are also subscribers to Nutrition Action Healthletter. A U.S. file is available.
Selections: Hotlines, gender, FSA, province
Price: $95/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-825-4631; [email protected])
IN THE NEWS
Short Cuts
Search marketing services provider Imagine Local LLC has become an authorized reseller of the InfoBase X database for Acxiom Corp., in the local search, Yellow Pages and newspaper markets. This business database contains more than 100 million keywords and more than 4.5 million business URLs for local search, mobile marketing and other applications.
LIST TALK
What Has Your List Done For You Lately?
By Bob Stein
It’s an age-old discussion that began back when the cavemen kept lists of who purchased their wheels from Stone Age Catalog. What do I do with my names now that I have some? For more, click here (directmag.com/lists/1117-list-names).
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