* Jake Bernstein’s Stock and Commodity
* Sweepstakes Names
* E-Responders
* Sophisticated Investor
* Oxygen
* Catholic Conservatives
* Amex Cookbook PIP
* Mexican Consumer Files
* Venture Capitalist Appointed to InfoUSA Board
LISTS UNDER NEW MANAGEMENT
Jake Bernstein’s Stock and Commodity
Macromark Inc. now manages this 36,092-name master file. Among the products sold were videos and manuals; seminars also were offered. The unit of sale ranged from $90 to $500. Direct mail, TV and space ads are the sources. Mal Dunn Associates Inc. was the previous list manager.
Selections: State/SCF/ZIP
Price: $175/M
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
NEW LISTS
Sweepstakes Names
These six lists offer a total of nearly 2 million names. The largest, Global Sweepstakes and Contest Entrants U.S., has 1.4 million. The others identify sweeps players in Canada, England, Australia, Germany and France. Those counts range from 27,962 to 293,463. Direct mail is the source.
Selections: Recency, multibuyer, gender, state/SCF/ZIP
Price: $80/M to $230/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or [email protected]
E-Responders
This is a list of consumers who responded to e-mail offers. Some 586,919 e-mail addresses are available; postal and telemarketing files can be had as well. List renters are required to comply with do-not-call regulations.
Selections: Hotlines, age, demographic, ethnicity, homeowner, income, length of residence, lifestyle, marital status, state/SCF/ZIP
Price: $70/M
Contact: V12 Group LLC, Suse Lerner at 515-270-8740 or [email protected]
Sophisticated Investor
There are 148,438 names on the Sophisticated Investor newsletter list. Sources are direct mail, space advertising and the Internet. Signed list rental agreements are required for all test orders.
Selections: Gender, state/SCF
Price: $150/M
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or [email protected] and Star Ursillo at 954-360-0644, ext. 213 or [email protected]
Oxygen
Canusa Group recently introduced a list for Oxygen, a women’s fitness magazine with 54,031 subscribers. The average subscriber is single, age 28 and earns $30,000 a year. Five percent of subs are men.
Selections: Hotlines, paid, source, gender, state/SCF/ZIP
Price: $105/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or [email protected]
Catholic Conservatives
Donors who live within two to three miles of a Roman Catholic church or school and made direct mail donations are named on the Catholic Conservatives list. Most of these individuals live in politically conservative states. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
NEW INSERT MEDIA
Amex Cookbook PIP
American Express Publishing has introduced a cookbook buyers package insert program. Some 350,000 packages shipped annually will carry up to four inserts. The program targets those who made a $30 average purchase. Inserts must be between 3-1/2 by 5 inches and 5-1/2 by 8-1/2 inches. No credit card offers will be accepted.
Price: $60/M
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
UPDATED LISTS
Mexican Consumer Files
Selections for “colonia” (neighborhoods) are offered on each of these lists of Mexican consumers. The largest, Mexico Satellite Responders, has more than 1.3 million names. Others are Mexico’s High Income Investors (389,438); Mexico Consumers in Need of Credit Cards (689,136); and Health Awareness (209,845). The sources include direct mail and surveys.
Selections: Gender, socio-economic level, gender, colonia, geographic
Price: $165/M to $225/M
Contact: Davis Direct Worldwide, Andrew Jackson at 206-275-2532 or [email protected]
IN THE NEWS
Venture Capitalist Appointed to InfoUSA Board
Bill L. Fairfield was named to the board of directors of InfoUSA Inc., owner of Donnelley Marketing, Edith Roman Associates Inc., Millard Group Inc. and Walter Karl Inc. Fairfield is presently chairman of Dreamfield Capital Ventures LLC. Harold W. Andersen has retired from the board.
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