* Banking Strategies
* MSN Online Consumers ThruChannel
* Motorcycle Riders Club of America
* Figi’s Gallery Home and Gifts
* Identity Direct Australia/New Zealand
* Publisher’s Clearing House African American MOBs
* Introducing Lutz Schremmer at MeritDirect
* People in the News
* Correction
LISTS UNDER NEW MANAGEMENT
Banking Strategies
The Bank Administration Institute has appointed Statlistics to manage a list of 41,188 subscribers to Banking Strategies magazine. Most subscribers are senior-level executives at banks, savings institutions and brokerage, insurance and mortgage firms. VentureDirect Worldwide was prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: American Bar Association, American City Business Journal, Business Week, Byrum & Stern Financial, Capella University, The Economist, Forbes, Trusts & Estates, University of Chicago, Wall Street Journal
Price: $125/M
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; [email protected])
NEW LISTS
MSN Online Consumers ThruChannel
This is a list of 869,661 consumers who responded to online offers or visited Web sites associated with TheUseful, an online lead generation and marketing services firm. These individuals have purchased hundreds of products and services. List segments with e-mail addresses; landline and cell phone numbers are available.
Selections: Age range, education, donors, ethnicity, homeowner, renter, income, occupation, lifestyle, home value, hotlines, gender, religion, state/SCF/ZIP
Price: $105/M (base)
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
Motorcycle Riders Club of America
More than 45,000 club members are listed. Members receive a custom edition of Rider magazine and special perks. The unit of sale was $24. The source is direct to publisher. The list owner will not approve any type of credit card offer.
Selections: Gender, source, paid, state/SCF/ZIP
Price: $110/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or [email protected])
Figi’s Gallery Home and Gifts
Nearly 25,000 buyers from the last three months are available. Seventy-nine percent these customers are women. The unit of sale was $104. Direct mail and the Internet are the sources. A segment identifying catalog requesters is available.
Selections: Gender, cash/credit card, deferred payment buyer, personalized products, gift/personal buyers, Internet buyers, product, personalized products, state/SCF/ZIP
Price: $100/M (base)
Contact: Adrea Rubin Management Inc., Kristin Etre (646-487-3778; [email protected])
Identity Direct Australia/New Zealand
Ortega Group has released lists of 922,000 Australians and 88,500 New Zealanders who purchased children’s products from Identity Direct. Products sold include personalized books, clothing labels and pens, in addition to other general merchandise.
Selections: Gender, last purchase, recency, single/multibuyers, postal code
Price: $215/M
Contact: Direct Media Inc., Marie Valante (203-532-2518; [email protected])
Publisher’s Clearing House African American MOBs
A total of 917,304 African Americans who responded to sweepstakes offers are on file. Packages mailed included offers for magazines and other products. Seventy percent of those listed are women.
Selections: Quarterly hotline, lifestyle, adult’s age, child’s age/age range, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
MEET THE BROKER
Introducing Lutz Schremmer at MeritDirect
This week, Meet the Broker features Lutz Schremmer, who says industry consolidation proves that brokers need to evolve with changing times to survive in a database world. For his reflections on travel agencies and buggy whips, click here (directmag.com/meet_the_broker/schremmer).
People in the News
Rob FitzGerald has been promoted from vice president of the Walter Karl Interactive division to president of Walter Karl Inc. FitzGerald has been instrumental in developing the firm’s e-mail strategy and business.
Correction
MeritDirect formerly managed the Hispanic Business file (Direct Listline, Jan. 9). The new manager misidentified the prior manager.
Network
