* Training Network Files
* MIS Training Institute
* SBA Loan Recipients
* Spanish-Speaking Contributors to AICR
* Ailment Newsletter Requesters
* In the Navy
* Family Entertainment Network
* USA Today Billing Statement Program
LISTS UNDER NEW MANAGEMENT
Training Network Files
MeritDirect will assume list management for Training Network on Nov. 1. Several files are offered — the largest, Training Network Safety Buyers, names 138,196 professionals who bought safety training and compliance materials approved by the Occupational Safety and Health Administration and other government agencies. Others identify 33,259 manufacturing and 10,862 human resources executives. The average direct mail-generated sale was $450. A new e-mail list is due for release in about a week. Edith Roman Associates Inc. will handle the postal lists through Oct. 31.
Selections: Company size, gender, phone number, recency, SIC code, one per company, products purchased, state/SCF/ZIP
Sample usage: American Trainco Inc., Lab Safety Supply Co., BNP Media, Environmental Resource, Progressive Business Publications, 4imprint Inc., Skillpath Seminars, Peavy Corp., Lorman Education Services, Uline, Park University Enterprises, C&H Distributors LLC, Positive Promotions, New Pig Corp., M. Lee Smith Publishers
Price: $135/M
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
MIS Training Institute
Statlistics now manages the MIS Training Institute database naming 68,134 U.S. and 2,019 Canadian attendees and prospects. Audit and information security professionals are listed. Data is sourced via direct mail. IDG Communications was the former manager.
Selections: Job function/title, industry, state/SCF/ZIP
Sample usage: Ashgate Publishing, BSI Management Co., Capella University, CCH Inc., CMP Media, CRC Press, HCPro Inc., ITCI Inc., Langevin Learning, VeriSign
Price: $210/M (U.S. names); $600 (entire Canadian file)
Contact: Statlistics, Mike Platt (203-778-8700, ext. 142; [email protected])
SBA Loan Recipients
Kroll Direct Marketing Inc. is managing a list of 284,419 businesses that received loans from the U.S. Small Business Administration. Mal Dunn Associates Inc. was the prior manager.
Selections: Business/industry type, state/SCF/ZIP
Price: $75/M
Contact: Kroll Direct Marketing Inc., Gwen Coryell (609-275-2900, ext. 118; [email protected])
NEW LISTS
Spanish-Speaking Contributors to AICR
The American Institute for Cancer Research has overlaid its master file with Experian data to identify Spanish-speaking donors. More than 26,000 contributors from the last 12 months are listed. Direct mail is the source.
Selections: Hotlines, area of interest, gender, $10-/20-plus donors, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: RMI Direct Marketing Inc., Carol Forbes (203-825-4634; [email protected])
Ailment Newsletter Requesters
Names of 1.3 million consumers who requested information about specific ailments are on this master file. Ailment categories range from addiction to women’s health. Data sources include online surveys.
Selections: Ailment, age, gender, state/SCF/ZIP
Price: $160/M
Contact: Response Media Products Inc., Michelle Gatehouse (770-936-6256; [email protected] )
In the Navy
This database contains 5 million names of active military personnel and veterans. Besides the Navy, it includes those in the Army, Air Force and Marines. Direct mail and the Internet are the sources.
Selections: Monthly hotline, branch of service, active military, veterans, age, credit card, income, interests, phone number, state/SCF/ZIP
Price: $150/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Family Entertainment Network
This is a file of 118,171 who bought DVDs — including comedies, dramas and adventure films — during the last 12 months. No telemarketing is allowed. Direct mail is the source.
Selections: Quarterly hotline, credit card, gender, monetary, state/SCF/ZIP
Price: $100/M
Contact: Direct Network Inc., Guy Pastore at 732-821-7090 or [email protected])
NEW INSERT MEDIA
USA Today Billing Statement Program
Some 50,000 billing statements are mailed monthly to USA Today subscribers. Up to two inserts will be included in each statement as part of this program. Inserts must be between 5-1/2 by 3 inches to 8-1/2 by 6 inches. The maximum weight is a quarter ounce.
Price: $65/M
Contact: List Services Corp., Kerri Matteo (203-791-4104; [email protected])
Network
