* Iwon Inc. Postal Address Master File
* Hispanic Jewelry Buyers
* Qualified Investors Opt-in E-mail
* TigerDirect at Home Enhanced
* Money Makers International
* The Company Store
* Clinical Investigators Med-E-Mail
* Covenant House
LISTS UNDER NEW MANAGEMENT
Iwon Inc. Postal Address Master File
Lake Group Media Inc. has been named list manager by iWon Inc., an online loyalty marketing firm. Nearly 3 million names are available. Registered iWon.com Web site users self-report demographics, shopping preferences and category interests. Sixty-four of those listed are women. Telemarketing inquiries will be considered. Response Media Products Inc. previously handled this list.
Selections: State/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Christine LaFontaine at 914-925-2425 or [email protected]
Hispanic Jewelry Buyers
VentureDirect Worldwide has been chosen to manage the Hispanic Jewelry Buyers list. This file identifies direct response TV buyers of rosaries. Ninety percent of these 480,000 buyers are women. The average order was $30 generated by Spanish language TV. Coastal Direct Marketing Solutions was the prior list manager.
Selections: Monthly hotline, age, credit card, state/SCF/ZIP
Sample usage: St. Jude League, Children’s International, America Online
Price: $75/M
Contact:
VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
NEW LISTS
Qualified Investors Opt-in E-mail
Individuals and married couples with incomes in excess of $300,000 are named on the Qualified Investors Opt-in E-mail file. Some 11 million e-mail addresses are available. The sources are online registrations, investment banks and Internet surveys
Selections: Age, gender, occupation, income, marital status, presence of children, city, state
Price: $100/M
Contact: Rich List Co., Leslie Mandel at 212-861-5384 or [email protected]
TigerDirect at Home Enhanced
Numerous demographic and pyschographic selections are offered on the TigerDirect at Home Enhanced file. More than 1.3 million names are available. The file includes consumers and business professionals who purchased technology products.
Selections: Hotlines, $50/$100-plus buyers, under $50 buyers, adult/child age, adult/child gender, credit card type/buyers, homeowner, household income, mail order buyers, presence of children, donors, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Toni Rivara 631-306-5249 or [email protected]
Money Makers International
Nearly 400,000 business opportunity seekers are named on the Money Makers International file. Postal and telemarketing files are available. These names are derived from direct mail, infomercials and the Internet.
Selections: Gender, SCF
Price: $100/M (postal file); $200/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or [email protected]
NEWLY MANAGED INSERT MEDIA
The Company Store
Hanover Direct Inc. recently named Singer Direct Inc. to oversee catalog blow and package insert programs for The Company Store. Some 48 million catalogs will be mailed in 2006. Blown-in inserts must be between 3-1/2 by 5 inches and 6 by 6 inches. The Company Store PIP reaches 1.3 million customers annually. These inserts must be between 3-1/2 by 5 inches and 5-1/2 by 8-1/2 inches. Media Horizons Inc. previously managed these programs.
Sample usage: Bose, Oreck (blow-in); American Blind and Window, Gevalia, Select Comfort, Sharper Image, Tempur-pedic (PIP)
Price: $35/M (blow-in); $60/M (PIP)
Contact: Singer Direct Inc., Laurie DeLuca at 914-472-8819 or [email protected] (blow-in); Joe Caiazzo at 914-472-8819 or [email protected]
IN THE NEWS
Clinical Investigators Med-E-Mail
An e-mail broadcast service for targeting clinical investigators was recently launched. More than 18,000 e-mail addresses are available. The Clinical Investigators Med-E-Mail Physicians program targets physicians identified as being clinical investigators by the Food and Drug Administration’s Bioresearch Monitoring Information System. The sources of the e-mail addresses are publishers, professional associations and government records.
Selections: Specialty, AMA physicians professional data, state/SCF/ZIP
Price: $450/M (base)
Contact: Medical Marketing Services Inc., Garth Elliot at 800-633-5478, ext. 1541 or [email protected]
SPECIALS!
Covenant House
No hotline fee is being charged for rentals of the Covenant House list through Nov. 30. There are 68,800 last-three-month and 180,000 last-six-month donors available. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]
Network
