* NBM Magazine and Attendee Files
* Book Club Files
* Workplace HR & Safety Magazine
* Almacenes Maria’s Buyers
* Premium Results Opportunity
* Geriatric Health Products
* M Culture Donor Files
* People in the News
LISTS UNDER NEW MANAGEMENT
NBM Magazine and Attendee Files
National Business Media Inc. has retained Statlistics to manage 8 magazine subscription files and three trade show attendees lists. Among these are Custom Gift Retailer and Sign Business magazines, with 11,306 and 23,862 subscribers respectively. Other titles include Restyling, Digital Graphics, Promowear, A&E, Printwear and Performance Business magazines. These files were formerly managed in-house.
Selections (depending on file): Job function, number of employees, annual sales volume, business, digital printers owned/future purchases, equipment, signage, magazines, products, personalized products, processes/products offered, retail products, state/SCF/ZIP
Sample usage (Custom Gift Retailer): The Certificate Source, A.S. Tees, American Spiritwear Jackets Inc., Brother International; (Sign Business) Advantage Supply Inc., Aurora Graphics, Brother International, Clip Strip, Diversified Signs, EstiMate Software, Hartco, MacDermid ColorSpan, Marv-o-lus, National Banner Co., Oracal USA, Post Graphics, Sign Plus Outlet Store, SpeedPress Tool Co.
Price: $150/M (subscription files)
Contact: Statlistics, Don Riccio (203-778-8700, ext. 131; [email protected])
Book Club Files
Specialists Marketing Services Inc. recently assumed management of several book club files on behalf of Doubleday Entertainment. These include the History, Homestyle and One Spirit book clubs, with counts ranging from 129,330 to 319,438. Sources include direct mail (65%), print and the Internet. ALC Data Management was the prior list manager.
Selections: Hotlines, dollar, paid premium, paid, gender, product book buyers, credit plus, age, income, presence/age of children, change of address, Internet, state/SCF/ZIP
Sample usage (History club): Acorn Direct, Bud-K Worldwide, BMG Columbia House, Design Toscano, Institute for Children, Colonial Williamsburg Foundation, Mount Vernon Ladies Association, Smithsonian Institution, Armchair General Ld., Christianity Today Inc., Forbes, Folio Society Ltd., National Review, New York Times, Sovietski Collection; (Homestyle club) American Masters Publications, Country Sampler, International Masters Publishing, Oxmoor House, Primedia; (One Spirit club) Ogden Publications, Rodale Inc., Time Inc., Utne Reader, Children International, House of Ruth, Natural Resources Defense Council, Nature Conservancy, Sierra Club, Chinaberry, Gaim, Pacific Spirit, Vitamin Shoppe
Price: $100/M (base)
Contact: Specialists Marketing Services Inc., Mary Ann Montalbano (201-865-5800, ext. 2204; [email protected])
NEW LISTS
Workplace HR & Safety Magazine
Douglas Publications LLC has a released postal and e-mail lists from its new magazine Workplace HR & Safety. A total of 50,514 postal addresses are available, in addition to a much larger e-mail file with 294,000 records.
Selections: Phone numbers, number of employees, SIC code, job function/title, max per company, product, state/SCF/ZIP
Price: $130/M (postal file) $300/M (e-mail file)
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])
Almacenes Maria’s Buyers
Spanish-speaking consumers of Mexican descent who made purchases from one of six catalogs or wholesale purchases are named on this file. These 14,323 buyers spend on average $85 per order or $150 on wholesale purchases. Women made more than three-quarters of the purchases. Sources include catalogs (90%) and DRTV. No telemarketing is allowed.
Selections: Gender, state/SCF/ZIP
Price: $95/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Premium Results Opportunity
Consumers who requested information or purchased equipment for live video web casting are identified on this file. Nearly 7,000 names from August and September are offered. Postal and telemarketing segments are available. The unit of sale was $76. Space advertising is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 3249; [email protected])
Geriatric Health Products
Mostly men (93%) who purchased prostate or potency products are included in this list of 118,300 buyers from the last 12 months. The average order was $40. Direct mail is the primary source with some space advertising-generated names.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Direct Network Inc., Monica Feinstein (732-821-7090; [email protected])
M Culture Donor Files
Several types of donors are named on various files derived from the M Culture Donors master file. These include contributors to political parties and charities that benefit handicapped children, each with more than 1.7 million names. Direct mail is the source.
Selections: Age, credit card, ethnicity, gender, income, marital status, recency, religion, state/SCF/ZIP
Price: $75/M
Contact: VentureDirect Worldwide, Lisa Truong (212-655-5110; [email protected])
People in the News
Bob Stein has been named vice president of list management at Trinity Direct. Stein has more than 22 years of experience in the list business. He most recently worked for List Process Management Inc. and ALC Data Management.
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