* Gay and Lesbian Buyers and Subscribers
* Business Professionals from M2Media360
* Association Executives from Columbia Books
* Luminary Leadership Training
* Natural Cures Infomercial Buyers
* Health and Fitness Consumers
* Psyched for Success
* Paul Frederick MenStyle
LISTS UNDER NEW MANAGEMENT
Gay and Lesbian Buyers and Subscribers
Metamorphics Media has been chosen to manage 21 gay and lesbian list titles. These include files from Our Tribe, Community Marketing, Coda Tours International, Select Gay Tours, GayOrbit.com and various subscriber lists. One file for example, Our Tribe Card Pack Subscribers and Buyers contains 65,000 names. Postal and e-mail files are available. Sources include direct mail and the Internet. Triangle Marketing Services Inc. formerly managed these file.
Selections: Gender, state/SCF/ZIP
Price: $90/M to $125/M
Contact: Mal Dunn Associates (Metamorphics Media), Neil Serendensky at 845-278-1269 or [email protected]
Business Professionals from M2Media360
VentureDirect Worldwide recently assumed management of a list portfolio for M2Media360. Nearly 600,000 postal and 90,000 e-mail addresses are listed on M2Media360’s business professionals master file. It encompasses subscribers to such publications as Specialty Coffee Retailers, Candy Business, Tobacco Retailer, Fuel Oil News and Beverage Dynamics, to name a few. Lists for individual publications can be rented separately. M2Media360 formerly managed its lists inhouse.
Selections: Title, industry, telephone numbers, gender, state/SCF/ZIP
Price (most lists): $150/M (postal files); $275/M (e-mail files)
Contact: VentureDirect Worldwide, Meta Washington at 212-655-5854 or [email protected]
Association Executives from Columbia Books
Columbia Books Inc. has appointed Bethesda List Center Inc. to oversee a compiled list of association executives. A total of 22,454 postal and 15,411 e-mail records are offered. This data is derived from the “National Trade and Professional Associations of the United States” and the “State and Regional Associations” directories. Telephone numbers are available. Direct mail and telemarketing are the sources. This file was previously managed inhouse.
Selections: Year founded, number of employees, membership, organization type, job function, gender, business type, state/SCF/ZIP
Price: $175/M (postal file); $200/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
NEW LISTS
Luminary Leadership Training
LumaCore Inc. has introduced Luminary Leadership Training, a list comprised of 150,418 attendees. These individuals attended seminars featuring Stephen Covey and CEOs from Fortune 500 companies. A segment with 85,709 e-mail addresses is available. The sole source is direct mail.
Selections: Gender, max per site, gender, recency state/SCF/ZIP
Price: $145/M (attendees); $275/M (e-mail addresses)
Contact: Chessie Lists Inc., Karen L. Miller at 3 01-680-3633 or [email protected]
Natural Cures Infomercial Buyers
This master file consists of 929,654 records for postal or telemarketing offers. The unit of sale ranged from $10 to $500 for book purchases and club memberships. The sources are direct response TV and the Web site Naturalcures.com.
Selections: Hotline, TV/Internet buyers, club members, gender, state/SCF/ZIP
Price: $125/M (postal file); $200/M (telemarketing file)
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Health and Fitness Consumers
More than 1.3 million names have been assembled for the Health and Fitness Consumers database. Many of these individuals are faced with medical conditions and have indicated an interest in health maintenance. Segments are available for diet, fitness and weigh loss. This data comes from Internet surveys.
Selections: Gender state/SCF/ZIP
Price: $55/M
Contact: Noble Ventures, Sandra Petrin at 800-299-8280 or [email protected]
Psyched for Success
Ediets.com Inc. recently released a list of subscribers to the Psyched for Success newsletter. Some 216,772 active subscribers are named. The Internet, space advertising and direct mail are the sources.
Selections: Quarterly hotline, gender, age, state/SCF/ZIP
Price: $90/M
Contact: Macromark Inc., Diane Dubocq at 954-360-0644, ext. 217 or [email protected] and Star Rell at 954-360-0644, ext. 213 or [email protected]
NEW SELECTS
Paul Frederick MenStyle
A gift and accessory buyers selection recently became available on the Paul Frederick MenStyle catalog list. More than 83,000 gift and accessory buyers from the last 12 months can be selected. Counts for last 3- and 6-month buyers are available as well.
Additional selections: Dollar, hotlines, average purchase, multibuyers, last purchase, credit card sold, e-mail newsletter, product, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard Group Inc., Linda Thompson at 603-924-9262, ext. 2203 or [email protected] and Yvonne Mathews at 603-924-9262, ext. 2263 or [email protected]
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