* Surveys4Teens
* People on the Mend
* CB2
* Great American Hanger Co.
* Teracultural Spanish Respondents
* C-Level Executives From Wealth Manager
* Be the Man Product Buyers
* Founder of List Counsellors Rich Reinhart Dies
* List Management VP at Teramedia Marissa Schineller Dies
NEW LISTS
Surveys4Teens
ECrush.com Inc. is offering Surveys4Teens, a file of teenagers derived from its marketing research Web site Surveys4Teen.com. It lists some 252,000 e-mail addresses of 13- to 17-year-olds who registered online to participate in e-mail surveys.
Selections: Hotline
Price: $150/M
Contact: Contact: VentureDirect Worldwide, Jim Scova at 212-655-5186 or [email protected]
People on the Mend
This list from Dresden Direct Inc. identifies individuals who reportedly are having difficulties paying their bills. It consists of 93,434 one-month hotline names. Data is derived from retail transactions.
Selections: Age, gender, income, state/SCF/ZIP
Price: $80/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
CB2
Crate and Barrel has launched the CB2 list of catalog and Web site customers. Segments include 65,000 last-12-month and 85,000 last-24-month buyers. The unit of sale was $120 for home furnishings and entertainment products.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $115/M
Contact: Specialists Marketing Services Inc., Kathy Hermann at 201-865-5800, ext. 2229 or [email protected]
Great American Hanger Co.
These 11,072 customers spent about $160 for wood, metal and specialty hangers over the last 13 to 24 months. Seventy percent are women. Segments for last six- and 7- to 12-month buyers are available. The sources are paid search (90%) and direct mail (10%).
Selections: Gender, $50-plus/$100-plus buyers, state/SCF/ZIP
Price: $100/M (last 13- to 24-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Teracultural Spanish Respondents
This list gathers 315,498 postal and 522,703 e-mail addresses of Spanish-speaking consumers who responded to vacation contest offers. The sources are direct mail and a Web site.
Selections: Hotlines, age, mail order/catalog/online buyer, gender, head of household, lifestyle, income, household income, marital status, presence/number of children, telephone numbers, state/SCF/ZIP
Price: $95/M (postal file); $105/M (e-mail file)
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
C-Level Executives From Wealth Manager
Highland Media has a file of more than 25,000 corporate execs who subscribe to Wealth Manager, a magazine targeting financial planners and investment advisers. These managers’ average annual household income is just under $176,400.
Selections: Business/industry type, number of employees, recency, job title/function, assets, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Be the Man Product Buyers
Ninety-five percent of those listed here — approximately 113,000 men — bought human growth hormone and sexual potency products. The unit of sale ranged from $30 to $100. Sources include infomercials and space advertising. No telemarketing is allowed.
Selections: Quarterly hotline, gender, marital status, state/SCF/ZIP
Price: $100/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
IN THE NEWS
Founder of List Counsellors Rich Reinhart Dies
Richard M. Reinhart, who founded list brokerage and management firm List Counsellors Inc., died Tuesday of cancer exacerbated by diabetes. He was 64, according to friend and colleague Dave Nussbaum.
Reinhart owned and operated List Counsellors of Allentown, NJ, for the past 15 years, according to The Press of Atlantic City. Before founding List Counsellors, he was president of the New Jersey Communications Advertising and Marketing Association. Reinhart was also a contributor to the direct marketing industry press.
“To know him was to love him,” said Nussbaum, president of Direct Network, a North Brunswick, NJ-based direct response marketing agency. It was Reinhart who encouraged Nussbaum to start his own company. “He was the type of person that if you called him up with a problem, he would stop everything and help. A good soul. He would literally give a friend the shirt off of his back.”
Reinhart is survived by his wife Denise; daughters Stephanie and Brooke; sons Robert and Todd; a sister, Sue Kelly; and four grandchildren, Jake, Karley, Jack, and Luke, according to The Press of Atlantic City.
A memorial service was held on Sept. 16 at the Cape Island Baptist Church. Donations may be made in his memory to either the Cape Island Baptist Church, or to Cape May Stage, both in Cape May, NJ.
List Management VP at Teramedia Marissa Schineller Dies
Marissa Schineller, 27, vice president of list management at Teramedia Corp., died unexpectedly on Sept. 16.
“She was on the express track in her career, as one of the rising stars in direct marketing,” said Scott Hardigree, vice president and chief marketing officer at Teramedia Corp.
Schineller of Coral Springs, FL, joined Teramedia two years ago as an accounts coordinator. She quickly was promoted to list manager and then vice president of list management. She previously worked for IBM Direct and Tiffany’s direct marketing department.
Survivors include her mother Linda Schineller and one sister. Arrangements are being made for services in Buffalo, NY, according to Hardigree.
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