* PaperDirect
* Louisiana Cookin’
* Wild Car Enthusiasts
* Golfers on the Web
* Car Quote Direct
* Active Wine and Cheese Enthusiasts
* SelectAmerica Book and Magazine Buyers
* People in the News
LISTS UNDER NEW MANAGEMENT
PaperDirect
Direct Media Inc. now manages PaperDirect’s lists, including a master file of 258,287 buyers. The average catalog sale was $110. MeritDirect was the previous manager.
Selections: Hotlines, business/home address, sales volume, change of address, gender, state/SCF/ZIP
Price: $115/M (master file)
Contact: Direct Media Inc., Bill McKay (703-707-8682; [email protected])
NEW LISTS
Louisiana Cookin’
Kreidet Enterprises Ltd. is offering this magazine’s list of 12,000 active subscribers. Readers’ average yearly household income is $75,000. Three-quarters of those on the file are between the ages of 35 and 64. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Barbara Berkman (203-825-4623; [email protected])
Wild Car Enthusiasts
Rare car collectors, members of auto clubs and other car buffs are listed — a total of 684,031 names from the last 24 months. The unit of sale was $50 for automobile products and services. Sources include the Internet, direct mail, package inserts, space ads and phone surveys.
Selections: Monthly hotline, age, birth date, child’s gender, homeowner, income, state/SCF/ZIP
Price: $75/M
Contact: Fasano and Associates, Mariam Damaryan (818-728-9030, ext. 122; [email protected] )
Golfers on the Web
This is a file of half a million golfers who searched the Internet for information about golf courses, equipment, tournaments, player standings, scores and the like. Postal and e-mail addresses are available.
Selections: Age, gender, income, hotline, interest, state/SCF/ZIP
Price: $100/M (postal file); $150/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Car Quote Direct
Nearly 140,000 consumers who sought pricing information from various car dealerships are identified on this file. Postal addresses and phone numbers are available. The Internet is the source.
Selections: Monthly hotline, gender, SCF
Price: $90/M (postal file); $170/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
Active Wine and Cheese Enthusiasts
More than 1.2 million individuals who reportedly like wine and cheese are named. Data is sourced from online surveys and Web site registrations. Postal and e-mail addresses are available.
Selections: Casual wine drinkers, wine and cheese gift card buyers, online wine and cheese buyers, wine connoisseurs, food and wine basket buyers, wine and cheese shop regulars, gourmet food, age, gender, lifestyle, marital status, monthly hotline, presence of children, arts, entertainment, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskyj (954-480-8470; [email protected])
SelectAmerica Book and Magazine Buyers
Segments identifying different types of magazine subscribers are available on this SelectAmerica hotline file. It contains more 600,000 names from the last 30 days. Sources include mail order and retail transactions, online surveys, Experian and Ethnic Technologies Inc.
Selections: Gender, adult’s/child’s age and gender, income, length of residence, home value, ethnicity, religion, lifestyle, state/SCF/ZIP
Price: $110/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
People in the News
Michael Atkin has joined Information Refinery Inc. as a database administrator. Atkin has more than 15 years’ experience in the field.
Network
