* Plein Air Magazine
* Get Cash Tomorrow
* Surprised by Truth
* Investors Daily
* African American College Graduates
* Rodale Spanish Book Programs
* TrimSpa PIP
* Short Cuts
* Correction
NEW LISTS
Plein Air Magazine
Streamline Publishing Inc. has released the subscription list for Plein Air magazine. This title targeting fine art collectors and artists has 13,856 subscribers. Sixty-four percent of those listed have reportedly purchased art in the past year. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
Get Cash Tomorrow
Consumers who responded to cash advance offers on the Internet are named on the Get Cash Tomorrow file. It identifies 381,137 individuals who sought as much as $1,500 in the last 12 months. Most offers required those who responded to pay as much as 25 cents for every dollar borrowed.
Selections: Monthly hotline, income, homeowner, age, gender, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or [email protected] and Chris Meehan at 845-624-1155 or [email protected]
Surprised by Truth
Seminar attendees and buyers make up the Surprised by Truth file. A total of 16,836 names are available. These are individuals who attended conferences and parish-sponsored seminars concerning the Catholic faith. The buyers purchased books, tapes and DVDs. The file was generated on-site at various parish events.
Selections: Clergy, multibuyers/attendees, state/SCF/ZIP
Price: $100/M
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
Investors Daily
Online survey data has been collected to launch Investors Daily, a list with 761,525 names. The demographic and lifestyle data included in this file was self-reported. This prospecting file was developed for targeting offers for financial products and services. It includes segments for identifying individuals who within the next six months plan to move, marry, have a baby, purchase a home, apply for mortgage, start a business or start college. No telemarketing is allowed.
Selections: Hotlines, investment strategy requestors, investment types, adult/child age, household income, gender, presence of children, marital status, education, occupation, ethnicity, homeowner, home value, credit card user, donor, mail order buyer, magazine subscriber, hobbies and interests, books and magazines, intender categories, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander at 732-729-0500, ext. 12 or [email protected]
NEW COMPILED LISTS
African American College Graduates
Records from various colleges have been assembled to launch the African American College Graduates master file. Nearly 2.5 million names are available with additional overlaid data.
Selections: Type of credit card, number of credit cards, telephone numbers, age, income, ethnicity, religion, Spanish language, homeowners, home value, donors, mail order buyers, product, state/SCF/ZIP
Price: $80/M
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected] and Susan Gilbert at 818-728-9030, ext. 106 or [email protected]
NEW INSERT MEDIA
Rodale Spanish Book Programs
Rodale Inc. has launched Spanish Book Invoice and Spanish Book Statements programs. Roughly 145,194 book invoices are mailed annually. The inserts for collating on envelopes must be between 3 by 5-1/2 inches and 3-1/2 by 7-1/4 inches. The statement program targets one-shot buyers of Spanish language books. An estimated 528,000 billing statements are mailed annually. Inserts for this program must be between 2 by 3 inches and 3-7/8 by 8-7/8 inches. Both programs accept up to two inserts per mailing piece.
Price: $66/M (invoice program); $61/M (statement program)
Contact: AM/Direct division of Millard Group Inc., Meg Garabrant at 603-924-9262, ext. 2317or [email protected] and Pamela Osgood at 603-924-9262, ext. 2142 or [email protected]
TrimSpa PIP
Nutramerica Corp. has introduced the TrimSpa package insert program. More than 200,000 packages are shipped annually. This audience spent an average of $100 per order in response to infomercials. About 85% are women age 35 to 60. Up to eight inserts will be accepted in packages, no larger than 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $70/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340 or [email protected]
IN THE NEWS
Short Cuts
Reiman Publications has reduced the base price for expired magazine subscriptions by $5/M to $50/M. Contact Direct Media Inc., Mary Rose Arbagi at 203-532-2552 or [email protected]
Correction
ALC Data Management oversees a group of combined and enhanced Reliable/OfficeMax files. Fasano and Associates manages a separate Reliable Home Office file. The enhanced list group’s name was misidentified in a recent item. (Listline Aug. 30).
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