* New Lists
* New Selects
* Specials
NEW LISTS
New Lists
American Media Women
Names are available for 1.9 million women who subscribe to health and fitness or celebrity titles published by American Media Inc. This file includes subscribers to Fit Pregnancy, Natural Health, Country Weekly, National Enquirer and Star, among other titles.
Selections: Monthly hotline, paid, source, age, income, credit cardholder, lifestyle, pet owner, state/SCF/ZIP
Price: $100/M
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected])
Williams-Sonoma Ethnic and Religious
Customer lists from various catalogs published by Williams-Sonoma Inc. have been overlaid with ethnic and religious data to create this master file. It includes buyers from various Pottery Barn and Williams-Sonoma and West Elm catalogs. Some of the segments of last-12-month buyers identify Roman Catholics (1.1 million), African Americans (996,536) and Asians (151,176). Direct mail and the Internet are the sources.
Selections: Hotlines, age, income, purchase amount (ranges), multi/average/last purchase, lifestyle, dwelling type, gender, state/SCF/ZIP
Price: $115/M (base)
Contact: Specialists Marketing Services Inc., Allison Bergeron (201-865-5800, ext. 2225; [email protected]
Music Player Magazine Enhanced Database
New Bay Media LLC has overlaid Infobase consumer demographic information from Acxiom on to the Music Player Magazine file to create this enhanced database. This file contains 195,759 subscribers to such magazines as Guitar Player, Bass Player and Keyboard, among others. Direct mail is the source.
Selections: Adult’s/child’s age/gender, income, ethnicity, religion, Lifetrait, presence/number of children, mail order buyers, credit cards, marital status, donors, mail responder, occupation, homeowner, paid, source, business/home address, hotlines, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
Meredith Equine
A list of 23,497 horse owners has been assembled from Meredith Corp.’s agricultural database. Those listed are involved with horses for either business or recreation. Direct mail is the source.
Selections: Gender, income, demographic, state/SCF/ZIP
Price: $90/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; [email protected])
NEW SELECTS
New Selects
Journeys Kidz
Selections for child’s age and gender have become available on the Journeys Kidz customer file. Segments offered include 120,643 retail buyers and 39,654 catalog buyers. The average sale was $90.
Additional selections: Hotlines, purchase amount (ranges), state/SCF/ZIP
Price: $90/M (retail buyers); $110/M (catalog buyers)
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 112: [email protected])
Fossil
Household income, ethnicity and presence of children selections have become available on the Fossil list. The average sale was $92 for watches, jewelry, sunglasses, apparel and leather goods. Direct mail is the source.
Additional selections: Dollar, hotlines, average purchase, multibuyers, product, gender, state/SCF/ZIP
Price: $115/M
Contact: Millard-Mokrynski Group Inc., Tisha Tyler (619-303-0654; [email protected])
SPECIALS!
Specials
Forbes Magazine
Consumer mailers and catalogers are being offered a $75/M discount off the base price of Forbes list of 931,822 subscribers, plus a $10/M cap on non-enhanced selections. Contact ALC Data Management, Lisa Donzella (914-524-5263; [email protected])
Network
