* Vietnam Magazine
* Hello Direct E-mail
* Health Benefits Direct Self-Employed
* The View
* African American Donors
* Revival Soy Health Product Buyers PIP
* Entertainment Publications
* Employer Compliance Service
LISTS UNDER NEW MANAGEMENT
Vietnam Magazine
Statlistics recently assumed management of the Vietnam Magazine file. It consists of 23,253 active subscribers. An average subscriber is 48 with a $63,000 household income. Millard Group Inc. was the prior list manager.
Selections: Gender, source, 6-month recency, direct to publisher, source, change of address
Sample usage: American Legion, History Club Channel, Marine Corps Heritage Foundation, Medals of America, National Museum of the U.S. Army, National Rifle Association, Toys for Tots, Vietnam Veterans Memorial Foundation
Price: $110/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
NEW LISTS
Hello Direct E-mail
More than 370,000 customers’ e-mail addresses are available on a master file offered by Hello Direct. This file also offers 177,629 e-mail addresses with matching postal records. Eighty-one percent are business e-mail addresses. The average unit of sale was $350.
Selections: Annual sales volume, gender, number of employees, SIC code, home office/business, state/SCF/ZIP
Price: $250/M
Contact: MeritDirect, Chris Kimball at 914-368-1019 or [email protected]
Health Benefits Direct Self-Employed
Health Benefits Direct has released a list of self-employed individuals’ e-mail addresses. The count is 167,481. Those listed requested information about various types of health insurance policies. The unit of sale ranges from $100 to $1,200. Sources include healthbenefitsdirect.net and similar Web sites.
Selections: Weight range, smoker, health conditions of individuals/members, ailments, age range, marital status, income range, hotlines, presence of children, gender, income range, domain, state/SCF/ZIP
Price: $200/M
Contact: Kroll Direct Marketing Inc. Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
The View
United Communications Group has launched a list of 26,203 subscribers to The View, a technical journal for users of Lotus Notes and Domino software and technology. Subscribers include project leaders, developers, administrators and programmers.
Selections: Gender, state/SCF/ZIP
Price: $225/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or [email protected]
African American Donors
A total of 896,824 names are listed on the African American Donors list. These contributors’ median age is 46 and median income $35,000. The sources include direct mail.
Selections: Monthly hotline, age, income, gender, homeowners, presence of children, sweepstakes, book buyers, magazine subscribers, donors by type, bank cardholders, travelers, Internet connected, sports interest, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or [email protected]
NEW INSERT MEDIA
Revival Soy Health Product Buyers PIP
Some 21,000 packages are shipped monthly for the Revival Soy Health Product Buyers package insert program. Products sold include soy bars and soy shakes. Up to three inserts will be included in each package. The standard maximum size is 5 by 8 inches, weighing up to .25 ounce. Inquiries for larger or heavier inserts will be considered.
Price: $65/M
Contact: Macromark Inc., Star Rell at 845-230-6331 or [email protected]
NEWLY MANAGED INSERT MEDIA
Entertainment Publications
Singer Direct has assumed management of the Entertainment Publications insert program. Some 1.2 million packages offering product discounts are mailed between August and April. Inserts can be as large as 5-1/2 by 8-1/2 inches.
Price: $60/M
Contact: Singer Direct Inc., Sandra Roscoe at 914-472-8819 or [email protected]
UPDATED LISTS
Employer Compliance Service
Everglades Direct now offers telephone numbers on the Employer Compliance Service list. A total of 26,423 last-12 and 60,518 last-24-month buyers are available. These buyers spent an average of $60 for labor law information to post at the workplace. Women placed about 70% of these orders. Direct mail is the source.
Selections: Hotlines, gender, contact name, title, one per company, number of employees, sales volume, new to file, multibuyers, SOHO, SIC code, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Walter Karl Inc., Tracey Bausano at 845-732-7092 or [email protected]
Network
