* Eden Lane
* Baldwin Cooke
* House and Home Unlimited from DM Mall
* Septic Tank Remedy Cleaner Buyers
* Conservative Pro-Life Donors
* Urban Rebounder
* MV Investors
* Consumer Insight Files
* Colin Street Bakery
LISTS UNDER NEW MANAGEMENT
Eden Lane
Mokrynskidirect has been appointed to manage the Eden Lane catalog list. More than 102,000 buyers from the last 12 months are offered. The average order for this general merchandise catalog was $60. Three-quarters of the customers are women with an average age of 45 and a $40,000+ income. ALC of New York LLC was the previous list manager.
Selections: Hotlines, gender, dollar spent ranges, state/SCF/ZIP
Sample usage: Casual Living, Coldwater Creek, Gooseberry Patch, Improvements Catalog, Lillian Vernon, Nature Conservancy, Paragon, Petals, Plow & Hearth, What on Earth, Wild Wings Inc., Yankee Candle
Sample tests: Abbey Press, Barbie Collection, Brylane Home, Direct Retailing Inc., Figi’s, Home Trends, Praire Home Companion, Reiman Publications, Terry’s Village
Price: $105/M (last-12-month buyers)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or [email protected]
Baldwin Cooke
Walter Karl Inc. was recently appointed to manage the customer list of Baldwin Cooke Co. This file contains 142,239 buyers of calendars, desk diaries and other kinds of business products. The average direct mail-generated order was $130. Less than 10% of the buyers and inquirers on this file are duplicates, according to the new list manager. MeritDirect was the prior list manager.
Selections: Gender, number of employees, sales volume, SIC code, title, contact name, state/SCF/ZIP
Price: $110/M
Contact: Walter Karl Inc., Dana La Mance at 845-732-7092 or [email protected] and Kathy Elter at 845-732-7055 or [email protected]
NEW LISTS
House and Home Unlimited from DM Mall
Direct mail buyers of cookware, decorations, furniture and other products for the home are identified on the House and Home Unlimited from DM Mall file. This is a universe of 697,818 names. Bad debts and customers who returned products have been removed from this file, according to the list manager.
Selections: Adult/child age range, adult/child gender, presence of children, homeowner, household income, lifestyle, mail order buyers, state/SCF/ZIP
Price: $91/M
Contact: 21st Century Marketing Inc., Ginny Schaefer at 631-306-5251 or [email protected]
Septic Tank Remedy Cleaner Buyers
Internet customers are named on the Septic Tank Remedy Cleaner Buyers list. A half million names are available. The product sold is a monthly addictive used for maintaining properly functioning household septic systems. These are all credit card buyers.
Selections: Telephone numbers, hotline, date of birth, renter/homeowner, gender, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 949-581-5100, ext. 316 or [email protected]
Conservative Pro-Life Donors
Contributors to various politically conservative causes and organizations nationwide are named on the Conservative Pro-Life Donors file. There are 34,967 donors from the last 12 months and 59,468 donors from the last 24 months available, in addition to more than 30,000 former donors. All those listed have contributed to campaigns in opposition to legal abortion. Direct mail is the source.
Selections: Donors $25-plus, state/SCF/ZIP
Price: $85/M (24-month donors); $75/M (former donors)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
Urban Rebounder
Installment payment buyers of an exercise product that included DVDs are named on the Urban Rebounder list. A total of 46,913 buyers from the last six months are available. Postal and telemarketing files are offered. Women made 80% of these $120 average purchases on a credit card. Direct response TV is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $95/M (postal file); $275/M (telemarketing file)
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or [email protected]
MV Investors
A universe of 14 million investors was recently added to the Modus Vivendi list group. Counts are available for different types of investors, including real estate, stocks and bonds. The sources include direct mail, Internet surveys and statistical models.
Selections: Hotlines, telephone numbers, age, income, gender, credit card, state/SCF/ZIP
Price: $60/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected] and Loren Worley at 800-684-2180, ext. 210 or [email protected]
SPECIALS!
Consumer Insight Files
Unlimited selects for $15/M are available for all Consumer Insight files through the end of September. This list groups includes affluent families, horseback riders, golfers, NASCAR fans and travelers. The counts range from 899,012 to more than 13 million. Contact IdeaList Co., Barb Stanley at 203-754-5478 or [email protected]
Colin Street Bakery
A $10/M discount off the base rate is available for test orders of the Colin Street Bakery list until Oct. 15. Contact ALC Data Management, Rob Odri at 609-580-2783 or [email protected]
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