* Carleton Sheets/Hume Publishing
* JupiterWeb Postal Files
* J. Crew
* Restaurant Report
* True Wealth Buyers
* Body and Soul/Dr. Andrew Weil’s
* Newport News Blow-in/PIP
* Duluth Trading
LISTS UNDER NEW MANAGEMENT
Carleton Sheets/Hume Publishing
The Professional Education Institute has appointed Gnames Advantage L.P. as manager of its Carleton Sheets and Hume Publishing lists, effective Aug. 1. The Carleton Sheets Buyers master file contains more than 1.1 million buyers from the last 36 months; generated by direct response TV, radio and the Internet. These individuals paid an average of $350 on credit card for a real estate investment program. Another master file Carleton Sheets Real Profits Newsletter Subscribers identifies 670,000 individuals who paid an average $84 for a subscription. Some 478,000 names are listed on the Carleton Sheets Inquirers file. The Hume/Carleton Sheets Enhanced master file consists of 1.5 million buyers from the last 36 months. Some 466,000 last-36-month subscribers are found on the Hume Publishing Subscribers file, which targets an audience who purchased various types of investment programs. The Hume names were generated from direct response TV, space advertising and inbound telemarketing upsells. List Services Corp. was the prior manager of these files.
Selections: Age, income, marital status, presence of children, children’s age range, homeowners, gender, product, dollar purchase, ethnicity, religion, multibuyer, lifestyle, telephone numbers, knowledge extraction model, state/SCF/ZIP
Sample usage: National Magazine Exchange, Neo-Tech Publishing, Premiere, American Life of New York, Blue Cross/Shield, Chase Direct Insurance, Physicans Mutual, National Grants Conference, National Training Conference, America Online, Earthlink, MCI Technologies, Financial Enterprises, FPH Communications, Zaken Co., Dundas Systems (Carleton Sheets); CapitalOne, Dow Jones & Co., Fisher Investments, Wes-State Mortgage, Covenant House, StoresOnline, Tradeworks Marketing, American News Publishing, Dalbey Publishing, Stock Trader News, Fairfield Communities (Hume Publishing)
Price: $75/M to $105/M (last-36-month records)
Contact: Gnames Advantage L.P., Stacy Abron at 972-871-2828, ext. 229 or [email protected] and Cate Mumford at 845-832-0339 or [email protected]
JupiterWeb Postal Files
MeritDirect has been retained to serve as postal list manager for Jupitermedia Corp.’s online media division JupiterWeb. This list portfolio includes an information technology professionals file with the names of 549,460 subscribers to various e-mail newsletters published by JupiterWeb. A small business master file consists of 161,296 subscribers. Other subscriber files include Devx, Earthweb.com and Internet.com from Jupitermedia, with counts ranging from 52,693 to 279,659, reach various kinds of information technology and Internet industry professionals. Walter Karl Inc. was the former manager.
Selections: Gender, job title, number of employees, sales volume, SIC codes, state/SCF/ZIP
Price: $100/M to $175/M
Contact: MeritDirect, Eva Perretti at 914-368-1033 or [email protected]
J. Crew
ClientLogic Specialists Marketing Services was named list manager by J. Crew Inc. The appointment covers the J. Crew Master File with last-12-month segments, for example, identifying more than 1.2 million buyers, 166,446 catalog requesters and 364,737 change of addresses. A separate J. Crew Store Buyers file names 453,295 retail buyers from the last 12 months. The J. Crew Mail Order Buyers Enhanced list has 1.2 million buyers from the last 12 months. Mokrynskidirect previously handled this account.
Selections: Adult/children’s age/gender, hotlines, credit card, nationality, ethnic and religious buyers, average/last purchase, dollar ranges, multibuyers, single purchase, product, state/SCF/ZIP
Price: $80/M to $115/M (base)
Contact: ClientLogic Specialists Marketing Services, Kathy Hermann at 201-865-5000, ext. 2229 or [email protected]
NEW LISTS
Restaurant Report
The e-mail subscription list of Restaurant Report has come on the market. These 7,200 subscribers include chefs, owners and other key managers in the independent restaurant and hospitality markets. The Internet is the source.
Selections: Industry type, title, major metro area
Price: $290/M (base)
Contact: IdeaList Co. Barb Stanley at 203-754-5478 or [email protected]
True Wealth Buyers
Consumers who purchased the “True Grants Book” are named on the True Wealth Buyers postal and telemarketing lists. The second quarter postal count is 6,370. Some 5,000 records with telephone numbers available. This book provides information about government grants and other programs for access to cash and services available for free or a low price. The unit of sale is $30. The Internet is the source.
Selections: State/SCF
Price: $100/M (postal file); $225/M (telemarketing file)
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Body and Soul/Dr. Andrew Weil’s
Martha Stewart Living Omnimedia Inc. has launched a combined list of individuals who are 50 and older who subscribe to both Body and Soul magazine and Dr. Andrew Weil’s Self Healing newsletter. The count is 165,000. Direct mail is the source.
Selections: Quarterly hotline, age, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or [email protected]
NEWLY MANAGED INSERT MEDIA
Newport News Blow-in/PIP
AM/Direct has been appointed manager of the Newport News catalog blow-in and package insert programs. Roughly 9.4 million catalogs are mailed and 3.8 million packages are shipped annually. A maximum of two inserts will be blown-in catalogs, no larger than 6 by 6 inches. For the PIP up to 8 inserts will be accepted, no larger than 5-1/2 by 8-1/2 inches. The maximum weight for both programs is .25 ounce. Singer Direct Inc. formerly managed these programs.
Sample usage: Buena Vista, Custom Direct, Earthbox, Guthy-Renker, New York Life Insurance, Oreck Corp. Sharper Image Corp., Tempur-Pedic, Yves Rocher (PIP)
Price: $61/M
Contact: AM/Direct division Millard Group Inc., Paddy Upton at 603-924-9262, ext. 2385 or [email protected]
NEW SELECTS
Duluth Trading
The tradesman accessories cataloger Duluth Trading Co. has introduced product selections to its list. Combined selects are available for apparel/accessories, general merchandise/gifts and tools/organization/shop. A total of 335,893 buyers from the last 12 months are available. The average unit of sale is $72.
Additional selections: Hotlines, gender, dollar ranges, state/SCF/ZIP
Price: $110/M (last-12-month buyers)
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
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