* American Media List Portfolio
* Sport Horse Marketplace
* Catholic Freebies Requesters
* Opportunity Seekers Knocking
* Online High Tech Savvy Consumers
* Hispanic American Democrats/Liberals
* Home Improvement Aficionados
* Fran Green Named List Leader of Year
* Classified
LISTS UNDER NEW MANAGEMENT
American Media List Portfolio
Statlistics has assumed management of American Media’s celebrity master file, as well as the health and fitness master file, with 1.5- and 2 million subscribers respectively. These are comprised of subscribers to the National Enquirer, Globe, Men’s Fitness, Shape and numerous other publications. Separate magazine files are available as well. Specialists Marketing Services Inc. previously handled these lists.
Selections: Hotlines, gender, age, income, lifestyle, pet owner, credit cardholders, occupation, state/SCF/ZIP
Sample usage (celebrity master file): Assurity Direct Life, Carol Wright Gifts; (Sample tests): American Master Products, Brant Publications, California Cosmetics, Collections Etc., Conde Nast Publications, Daily News, Fingerhut, Hearst Magazines, Jessica London, Reader’s Digest, Time Inc.
Price: $100/M
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected])
Sport Horse Marketplace
Mail Marketing Inc. now manages this 17,647 name subscriber file. This magazine reaches active horseback riders. Eighty-four percent of subscribers are women, typically age 35 or older with a $100,000 median household income. Midwest Direct Marketing Inc. was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample tests: Dressage Today, Horse Journal, Practical Horseman, Thoroughbred Times, Whales and Friends
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
NEW LISTS
Catholic Freebies Requesters
E-mail addresses for 31,797 consumers who registered at CatholicFreebies.com are available. The Web site promotes products, services and companies deemed of interest to Roman Catholics.
Selections: None
Price: $150/M
Contact: Trinity Direct LLC, Rosanne Simmons (973-283-3600; [email protected])
Opportunity Seekers Knocking
Some 821,544 consumers who used credit cards for general merchandise purchases are named here. The source is 85% direct mail response. No telemarketing is allowed.
Selections: Hotlines, adult’s age, child’s age range, income range, presence of children, state/SCF/ZIP
Price: $85/M
Contact: NameWorks Online, Katie Gallagher (203-746-7389; [email protected])
Online High Tech Savvy Consumers
Consumers who purchased electronic products from an online distributor are named. The count is 832,791.
Selections: Monthly hotline, state/SCF/ZIP
Price: $100/M
Contact: TMA List Brokerage & Management, Amanda Steele (703-547-4965; [email protected])
Hispanic American Democrats/Liberals
Members of the Democratic Party and contributors to liberal political causes are listed. More than 85,000 names are on file. These individuals are typically married and age 41, with a $40,000 income. Sources include census data overlaid with mail order buyer and other transaction and demographic data
Selections: Age, income, gender, homeowners, presence of children, magazine subscribers, donors, travelers, bank cardholders, Internet connected, length of residence, sweepstakes entrants, mail order buyer category, music/sports interest, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected])
Home Improvement Aficionados
Profile America List Co. has released a list identifying more than 7.6 million consumers who have improved their homes by remodeling, building additions or with new landscaping. This file includes more than 5.1 million bank cardholders. Direct mail is the source.
Selections: Hotlines, Income, adult’s/child’s age, gender, homeowners, marital status, PRIZM, telephone numbers, credit cards, state/SCF/ZIP
Price: $60/M
Contact: Profile America List Company, Inc., Ann Tepper (201-569-7272; [email protected])
IN THE NEWS
Fran Green Named List Leader of Year
(Direct Newsline) Fran Green, president of data management for American List Counsel Inc., has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council.
The award will be presented at the List Leader of the Year Awards Dinner on Wednesday, Aug.1, at the New York Marriott Marquis Times Square.
An active member of the direct marketing community for more than 25 years, Green was the architect of ALC’s approach to revenue maximization, which uses extensive analysis and research, modeling, according to the DMA.
She also developed ALC’s “For Brokers Only” luncheon in 1996.
After Hurricane Katrina in 2004, Green developed a portal for donations from the list industry, Direct Marketers for Katrina Relief, which raised thousands of dollars for Habitat for Humanity’s Operation Home Delivery.
Before joining ALC, Green was vice president and general manager of Zeller & Letica, a list compiler and brokerage.
“The criteria for choosing a list leader of the Year include service to our industry, education, mentoring and innovation — and Fran Green clearly satisfies them all,” said Stefanie Point, manager partner of Pont Media Direct and chair of the DMA List and Database Council, in a statement.
CLASSIFIEDS
Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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