* AMI Modeling Megafile
* CobrPlus Consumer Database Modeling Service
* In Focus Magazine
* African American SOHO Business Opportunity
* Datarich SWANKs
* DeepDiscount.com PIP
* MKTG Launches New Online Count and Ordering System
* Introducing Tammy Penton at Lake Group Media Inc.
NEW LISTS
AMI Modeling Megafile
American Media Inc. has introduced the AMI Modeling Megafile. It’s available for building statistical models using data from all its tabloids, health and fitness publications. This file contains nearly 3 million subscribers. The source is 35% direct to publisher.
Selections: Hotlines, gender, source, paid, adult’s/child’s age, income, lifestyle, state/SCF/ZIP
Price: $95/M
Contact: Specialists Marketing Services Inc., Amy Lyons at 201-865-5800, ext. 2216 or [email protected] and Josh Vicente at 201-865-5800, ext. 2205 or [email protected]
CobrPlus Consumer Database Modeling Service
This telephone new connection database has been developed for building statistical models. More than 120 million consumer records are available from telephone companies, combined with additional data from Donnelley Marketing.
Selections: Hotlines, telephone numbers, age, gender, presence of children, financial, mail order buyers, pet owners, income, computer savvy, religion, hobbies, avid readers, gardeners, state/SCF/ZIP
Price: $95/M (base)
Contact: Walter Karl Inc., Sylvia Hamilton at 845-732-7049 or [email protected]
In Focus Magazine
Lesesne Media Group has released a subscription list for In Focus Magazine. This business and lifestyle magazine focuses on Florida and the city of Atlanta. The count is 13,388. Subscribers include business owners, executives, doctors, lawyers and other professionals.
Selections: Gender, business, state/SCF/ZIP
Price: $100/M
Contact: Direct Communications, Michael Brogna at 802-747-3376 or [email protected]
African American SOHO Business Opportunity
A total of 387,741 buyers have been assembled for the African American SOHO Business Opportunity database. It contains names from three separate files, which can be selected or omitted. It’s sourced from direct mail and space advertising. More than 300 data elements have been appended.
Selections: Monthly hotline, age, income, homeowners, families, gender, credit cards, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: List Experts Inc., Lisa Teele at 727-669-2500 or [email protected]
Datarich SWANKs
Households with single women and no kids are identified on the SWANKs list. More than 2 million names are available. This file has been assembled from mail order buyer, transaction, survey and census data, and other public records.
Selections: Monthly hotline, age, presence/type of credit card, mail order buyer/responder, lifestyle, state/SCF/ZIP
Price: $65/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or [email protected]
NEW INSERT MEDIA
DeepDiscount.com PIP
Infinity Resources Inc. has introduced a package insert program for its DeepDiscount.com division. An estimated 2.4 million packages will be mailed annually. This PIP targets buyers who spent on average $33 for books, videos, CDs and DVDs. Inquiries for inserts larger than 6 by 9-1/4 inches will be considered.
Price: $60/M
Contact: Acme List Management, Marge Otway at 847-587-1160, ext. 21 or [email protected]
IN THE NEWS
MKTG Launches New Online Count and Ordering System
MKTG Education Services has introduced Edu-Data Online, a new Internet-based system for running counts and placing orders. “Our goal was to give our clients access to an online system would be the equivalent to our own powerful database system,” said in a statement Lisa Schmucki, chief marketing officer at MKTG.
MEET THE BROKER
Introducing Tammy Penton at Lake Group Media Inc.
This week, Meet the Broker features Tammy Penton, a 14-year list industry veteran at Lake Group Media Inc. Penton specializes in seminar marketing, but that’s not all. For the rest of her story, click here (directmag.com/meet_the_broker/penton).
Network
