* Fierce Markets Lists
* Eli Journals
* ILTS U.S. Latino File
* AllAboutMoney.com
* Investor Newsletter Network
* OMMA Magazine
* Reliable Blow-in
* Woolrich Catalog
LISTS UNDER NEW MANAGEMENT
Fierce Markets Lists
Bethesda List Center Inc. has been appointed list manager for Fierce Markets Inc. The appointment includes the 151,943-name FierceMarkets newsletter master file. This postal list includes subscribers, attendees and inquirers for all products offered by the company. Smaller Canadian and international segments are available. Other lists identify subscribers to the FierceFinance, FierceSarbox and GameBiz e-mail newsletters. MetaResponse Group Inc. was the prior list manager.
Selections: Job title, gender, address type, interest area, state/SCF/ZIP
Price: $165/M (master file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
NEW LISTS
Eli Journals
Three e-mail master files have become available from Eli Journals. The largest Eli Journals Programmer and Application Developer E-mail master file contains more than 95,000 e-mail addresses. It’s comprised of subscribers to newsletters formerly published by Element K Journals and Pinnacle Publishing. These include the Inside Microsoft Visual Basic, Inside Web Development and Oracle Professional, to name a few.
Selections: Number of employees, gender, home/business address, hotline, SIC code, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
ILTS U.S. Latino File
More than 1 million mail order buyers have been assembled for the I Love to Shop/U.S. Latino file. It’s comprised of English-speaking and bilingual Latinos. Sources include online and direct mail transactions, matched against a name table.
Selections: E-mail addresses, telephone numbers, hotlines, gender, marital status, adult’s age, households with children/age range, credit card type, product category, state/SCF/ZIP
Price: $85/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock at 203-698-0708 or [email protected] and Debbie Tether at 203-270-8995 or [email protected]
AllAboutMoney.com
Eight thousand e-mail newsletter subscribers are named on the AllAboutMoney.com file. It names individuals who registered online to receive newsletters and third-party offers, such as product discounts and product trials.
Selections: None
Price: $100/M
Contact: Direct List Services Division, Lake Group Media Inc., Dan Friedman at 914-925-2400 or [email protected]
Investor Newsletter Network
Two additional postal files have been added to the Investor Newsletter list group. One identifies 610,055 investment professionals at home addresses. The other names 598,897 investment professionals at business addresses. These individuals are licensed and registered to sell securities. Sources include direct mail, insert media, the Internet and space advertising.
Selections: Telephone numbers, gender, age, ethnicity, series exam, test date, job title/function, firm name, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Mireille St. Armand at 845-732-7056 or [email protected] (home addresses) and Rosalie Garcia at 845-732-7027 or [email protected]
OMMA Magazine
MediaPost Communications has launched a list of 19,629 subscribers to OMMA Magazine. This controlled circulation publication that covers online media, marketing and advertising.
Selections: Job Function/title, max per company, type of firm, state/SCF/ZIP
Price: $150/M
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or [email protected]
NEW INSERT MEDIA
Reliable Blow-in
A catalog program has been launched by Reliable Office Supplies. Nearly 22 million catalogs are mailed annually. Reliable targets home offices, individual consumers as well as small and medium size businesses. Inserts must be between 3-1/2 by 5 inches to 6 by 6 inches.
Price: $40/M
Contact: I-Media Division, Belardi/Ostroy ALC, Charu Leininger at 212-367-4073 or [email protected]
UPDATED LISTS
Woolrich Catalog
Woolrich Inc. has joined the American List Exchange Association (ALEXA). The Woolrich catalog has 123,108 last-12-month buyers. It generates $105 average orders for apparel, blankets and other products for the outdoors. Additional enhanced ALEXA selections are available.
Selections: Hotlines, dollar, gender, state/SCF/ZIP
Sample usage: Appleseed’s Inc., Orvis, Special Olympics International, Wintersilks
Sample tests: Crow’s Nest Trading Co., Frost River, Gaiam Harmony, Herrington, Hickory Farms, Norm Thompson, Wissota
Non-exchange price: $115/M
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or [email protected]
Network
