* CustomSelect Continuity Book Buyers
* Athena Credit Card Master File
* Apical Small Business Manufacturing Companies
* Online Stamp Buyers
* Outdoor Enthusiasts Enhanced
* Say Cheese MOBs With Photography Interest
* Amazon.com Woodworkers and Contractors Blow-in
* Steve Dawson Named VP at National Fundraising Lists
* People in the News
NEW LISTS
CustomSelect Continuity Book Buyers
More than 4.2 million names are offered on the CustomSelect Continuity Book Buyers list. These men (35%) and women (65%) spent an average of $50 per order. The Internet and direct mail are the sources. Telemarketing inquiries will be considered.
Selections: Book categories, gender, Catholic, African American, Hispanic, Spanish speaking, dog/cat owners, donors, mail order buyers, state/SCF/ZIP
Price: $85/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
Athena Credit Card Master File
More than 800,000 one-month hotline names have been assembled on the Athena Credit Card Master File. This file identifies new active credit cardholders. It has been enhanced with additional demographic data. The source is a credit card processing center.
Selections: Gender, age, income, number of credit cards, bank/retail card, homeowner/renter, length of residence, age/presence of children, home value, marital status, ethnicity, religion, donors, mail order buyer category, state/SCF/ZIP
Price: $75/M (one-month hotline)
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
Apical Small Business Manufacturing Companies
Manufacturing firms with small offices or home offices are identified on the Apical Small Business Manufacturing Companies list. The count for this postal and telemarketing file is 185,223. Sources include federal and state corporate filings, government registrations, trade and business groups, directories, subscriptions and the Internet.
Selections: Gender, Home/business address, number of employees, job title, sales volume, state/SCF/ZIP
Price: $100/M (postal file); $130/M (telemarketing file)
Contact: Rubin Response Management Services Inc., Donna Lundell at 847-619-9800, ext. 166 or [email protected]
Online Stamp Buyers
Individuals who requested trial home-office software from an online postage stamp company are named on the Online Stamp Buyers file. More than 15,000 names from the last 12 months are available for postal, e-mail and telemarketing offers. This list is comprised primarily of small or home-based businesses. All the telephone numbers were verified during the ordering process.
Selections: Home/work telephone, gender, state/SCF/ZIP
Price: $95/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Jen Rodabough at 801-235-8061 or [email protected]
Outdoor Enthusiasts Enhanced
Action Pursuit Group has introduced a master file containing 9,076 subscribers to Knives Illustrated, Bow and Arrow Hunting and Gun World magazines. There are 33 interest selects offered on the Outdoor Enthusiasts Enhanced list. Direct mail is the source.
Selections: Interest, state/SCF/ZIP
Price: $120/M (base)
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
NEW COMPILED LISTS
Say Cheese MOBs With Photography Interest
Self-reported data derived from the Internet was overlaid on a list of mail order buyers to create the Say Cheese MOBs With Photography Interest file. One- and three-month hotlines contain 23,435 and 66,599 names respectively.
Selections: Age, credit card buyers, religion, income, telephone numbers, state/SCF/ZIP
Price: $75/M (quarterly hotline)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW INSERT MEDIA
Amazon.com Woodworkers and Contractors Blow-in
Amazon.com has launched a blow-in program for its Woodworker’s and Contractor’s Sourcebooks catalogs. Roughly 425,000 catalogs are mailed monthly. A maximum of two inserts per catalog will be accepted. Inserts must be between 3-1/2 by 5 inches and 5-1/2 by 6 inches, weighing no more than .25 ounce.
Price: $30/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
IN THE NEWS
Steve Dawson Named VP at National Fundraising Lists
National Fundraising Lists (NFL) has reorganized its corporate structure. The company’s senior vice president Pat Rainey will now oversee new business development and assume a strategic consulting role. Rainey, who is approaching retirement, is giving up day-to-day management responsibilities. Steve Dawson has been named senior vice president. Dawson will assume day-to-day management functions. He was formerly the CFO of JS&A, an affiliate of the CDR Fundraising Group, which also owns National Fundraising Lists.
People in the News
Jody Smith has been promoted to senior sales executive in the insert media management division of Mokrynskidirect. Smith joined the company in 2003.
Network
