List Services Corp. has launched Alternative Directions Group, a new list management and brokerage division for targeting the gay and lesbian market.
Neil Serendensky has been appointed vice president of the division. He was formerly with Metamorphics Media the gay and lesbian list division at Mal Dunn Associates Inc.
Several managed list properties have been transferred to Alternative Directions from Metamorphics. These include lists of travelers, donors, catalog buyers and subscribers to card packs.
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