Jennifer Goodman Linn has been named senior vice president of brand marketing at Nickelodeon.
In the newly created post, Linn will be working across several lines of business to develop long-term brand positioning. She’ll also handle planning and marketing of specific Nickelodeon properties, such as “SpongeBob SquarePants” and “Dora the Explorer.”
Most recently, Linn was vice president of marketing for Ann Taylor Corp., where she oversaw marketing strategy and operations, direct communications and media relations.
Prior to that position, she was managing director with The Geppetto Group/WPP Group USA, where she handled marketing strategy and activity for clients including Wrigley’s, Wal-Mart, Coca-Cola, Major League Baseball and Microsoft.