Lillian Vernon Overhauls Web Site

Lillian Vernon Corp. has launched a new Web site featuring all 6,000 products from the firm’s catalogs.

The site, www.lillianvernon.com, offers real-time inventory status, the ability to view print catalog pages in an online format, and a directory of the firm’s 15 outlet stores.

Visitors to the site can buy and redeem gift certificates, or use a gift finder that offers suggestions based on age, gender and price. They can also share product information with friends by e-mail.

The firm’s catalogs include Lillian Vernon, Favorites, Personalized Gifts, Rue de France, Lilly’s Kids, Christmas Memories, Lillian Vernon Gardening, and Sales & Bargains. Rue de France has a Web site at www.ruedefrance.com.