Nestlé’s Lean Cuisine has signed on to sponsor cable network Women’s Entertainment Cinematherapy: Best Friends programming this month, touting on-air support and printable coupons on WE’s Web site.
Under the sponsorship, Lean Cuisine gets on-air billboards and tagged tune-ins driving viewers to WE’s Cinematherapy: Best Friends films, Cinematherapy special hosted by Chuck Nice, screening movies about friendships (Untamed Heart on Jan. 5; The Truth About Cats and Dogs on Jan. 12; Angie on Jan. 19; Nine to Five on Jan. 26).
Lean Cuisine also runs a printable $1 off coupon for five Lean Cuisine products at WE.tv. In addition, the network and Nestlé will customize two-minute segments to air during movie breaks highlighting friends on the street sharing “best friend” moments. Online materials support.
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