Lands’ End Inc., Dodgeville, WI, has promoted Marcia Tabler to the newly created position of vice president of creative operations. The position takes effect immediately.
In her new position, Tabler will help direct the catalog creative process, as well as serve as international creative liaison with the company’s operations in the United Kingdom, Germany and Japan.
Tabler will continue to report to Lee Eisenberg, the company’s executive vice president and creative director.
Tabler joined Lands’ End in February as director of creative operations. Prior to that she served as vice president of direct marketing for Warner Bros. Studio Stores in Los Angeles, where she oversaw its catalog, Web site, and direct marketing activities. She has also served in vice presidential and creative directorial positions for a variety of retail companies including Robinson’s May, B. Altman’s and Filene’s.
She received the “One of the Ten Best Catalog Covers of All Time” award from Advertising Age magazine in 1999 and the “Best Specialty Store Catalog” award from The Direct Marketing Association in 1996. She graduated from the Columbus College of Arts and Design.
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