L.I.S.T. Inc. is the new manager of the TigerDirect buyers master file. The list contains the names of 2.2 million catalog and Internet buyers and is priced at $130/M. The appointment took effect March 1.
TigerDirect is a reseller of PCs and related parts and accessories, office equipment and software, among other products. The catalog and Web site feature more than 50,000 items.
Purchasers are affluent and responsive company decision-makers. They need to stay ahead of their competition and are focused on efficiency and time management. The source for this file is the TigerDirect’s catalog and Web site.
Also available is a monthly hotline, and files for the last-three-, last-six and last-12 months. Selections include category of purchase, whether buyers ordered from the catalog or Web site, business or home address, gender and geography.
The master file had been managed by 21stAZ Marketing, Farmingdale, NY.
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