Kindle Leads Stellar Quarter For Amazon

Amazon.com generated third quarter net sales of $5.45 billion, up 28% from $4.26 billion from third quarter 2008. The online retailer’s operating income jumped 62% to $251 million, compared with $154 million a year ago. Its net income increased 68% to $199 million in the third quarter, compared with net income of $118 million in third quarter 2008.

“Kindle has become the #1 bestselling item by both unit sales and dollars – not just in our electronics store but across all product categories on Amazon.com, said Jeff Bezos, the company’s founder and CEO, in a statement. “It’s also the most wished for [in its registries] and the most gifted.”

Within Amazon’s segments, North America sales, representing the Company’s U.S. and Canadian sites, were $2.84 billion, up 23% from third quarter 2008. International sales, those generated by the company’s U.K., German, Japanese, French and Chinese sites, were $2.61 billion, up 33% from third quarter 2008.

Worldwide media sales, which consist of categories such as books, movies, music, digital downloads, software and video games and game consoles, grew 17% to $2.93 billion. Worldwide electronics and other general merchandise sales – which include electronics and computers, devices, home and garden, toys, kids and baby, grocery, apparel, shoes and jewelry, health and beauty, sports and outdoors, tools, and auto and industrial offerings — grew 44% to $2.36 billion.

Additionally, items shipped on behalf of sellers who using the company’s Fulfillment by Amazon offering more than tripled from the prior year.

It’s shaping up to be a green Christmas for Amazon. Net sales are expected to be between $8.13 billion and $9.13 billion, growing between 21% and 36% compared with fourth quarter 2008. Operating income is expected to be between $300 million and $425 million, up between 10% and 56% compared with fourth quarter 2008.