JCPenney, Plano, TX, has appointed Stephen Farley to the position of senior vice president and chief marketing officer of JCPenney department stores and catalog, and promoted Gale Duff-Bloom to president of company communications and corporate image for J.C. Penney Co. Both positions were effective yesterday.
Farley joins the company from Payless Shoesource Inc., where he served as senior vice president-marketing. His duties will include development of marketing leadership and execution of marketing strategies. Duff-Bloom, who had previously been Penney’s president of marketing and company communications, will be responsible for all corporate communications activity, as well as overseeing administrative services, diversity and work life programs. Both will report directly to J.C. Penney president James E. Osterreicher.
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