The Hudson Valley Direct Marketing Association will hold a panel discussion on new opportunities in alternate media at a luncheon to be held Nov. 7.
The discussion will be hosted by Rich Mercado, senior manager for Madison Direct Marketing. Panel members include Linda Callahan, senior vice president at Leon Henry Inc.; Bruce Gold, co-founder of Madison Direct Marketing and Peter Mendelson, vice president of direct response marketing for Gerber Life.
The luncheon will be held at the Fairview Country Club in Greenwich, CT, beginning at 11:30 a.m. The cost is $45 for members and $55 for non-members. For reservations call Amy Altmann at 203-625-5222.
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