The Home Depot has inked a deal to become the “official home improvement sponsor” of the National Football League. The agreement extends the home improvement retailer’s existing relationship with the league.
The deal gives Home Depot the marketing rights to the Super Bowl (XLI, XLII and XLIII), Pro Bowl (2007-2009), community affairs activities and NFL network-related programming. The agreement also gives the home improvement retailer the designation as the presenting sponsor of The NFL Experience, an 850,000-square-foot interactive theme park that features more than 50 games and attractions. The Experience will be held Jan. 27-28 and Feb. 1-4 near Dolphin Stadium in Florida, where Super Bowl XLI will be played Feb. 4.
Home Depot had been the official post game sponsor of NFL Network’s eight regular season games, which began on Thanksgiving and ran through the final week of the regular season.
Financial terms of the deal were not disclosed.
Octagon, Atlanta, is Home Depot’s sports marketing agency of record and will help with activating the sponsorship, a company spokesperson said.
The company has existing sponsorship agreements with the Atlanta Falcons, Denver Broncos, Tampa Bay Buccaneers and Washington Redskins.
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