Hanover Direct Inc., Weehawken, NJ, has entered into a joint marketing partnership with ArtSelect to establish a co-branded network of pages integrating ArtSelect products into select Hanover Direct catalogs and online sites as well as within the ArtSelect online site.
ArtSelect (http://www.artselect.com) is an online art print and custom frame shop that offers custom framed prints at discount prices. In the agreement, it has granted online, direct mail and retail exclusivity to Hanover in the domestic market niches presently occupied by the Domestications, The Company Store and Kitchen & Home catalogs. Also, if ArtSelect decides to bring offline order fulfillment in-house or to outsource call center processing, Keystone Fulfillment Inc., an affiliate of Hanover, will be considered for such services.
“The ArtSelect alliance reinforces Hanover’s leadership position in direct marketing of home fashions,” Rakesh K. Kaul, Hanover’s president and CEO, said in a statement.
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