Hachette Filipacchi Media U.S. Inc. dipped into e-mail for the first time as part of its renewal series for Woman’s Day and Car and Driver magazines. The overall response rate was terrific: 4% of the recipients renewed
Hachette Filipacchi Media U.S. Inc. dipped into e-mail for the first time as part of its renewal series for Woman’s Day and Car and Driver magazines. The overall response rate was terrific: 4% of the recipients renewed
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