HA-LO SELLS TELEMARKETING UNIT

Ha-Lo Industries, Niles, IL, last week closed a deal to sell its Market USA teleservices division to Paris-based SR Teleperformance for $32.5 million. Ha-Lo will use the proceeds to pay down debt.

Chicago-based Market USA was one of three businesses housed in Ha-Lo’s Upshot Marketing Group. A deal for brand consultancy Lipson Alport Glass & Associates, also Chicago, could be announced soon, according to company reports (May 1 XTRA!).

Promo shop Upshot, which was on the block for the second half of 2000, may remain at Ha-Lo: Upshot ceo John Kelley told PROMO last week that he doesn’t expect the Chicago agency to be sold this year. (For more details, check out the June issue of PROMO Magazine.)