Get the E-mail Credit You Deserve

PROMO Special Report:
Get the E-mail Credit You Deserve
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?

Executive summary:
Brands work hard to get their e-mail onto customers’ white lists. Those who’ve worked equally hard to acquire reps as careful, responsible e-mailers may also want to get white listed by the organizations that deliver that mail. E-mail certification is a third-party stamp of approval that they follow best e-mail practices. And it can earn big credit with ISPs and corporate e-mail systems, in the form of quick trips past spam filters and more unbroken images or unblocked e-mail links.