Gay.com, a San Francisco-based gay and lesbian e-commerce site, launched a Web site in France. The site, www.fr.gay.com, will be the first in a series of international sites. The United Kingdom and Latin America are slated to debut later this summer.
The site targets France’s estimated 1.3 gay and lesbian consumers who are online. Gay.com in the United States claims 2.5 million consumers a month.
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