The Direct Marketing Association’s Florida chapter will host a direct marketing summit on August 21st. The event, titled “From Envelopes to E-Commerce: The Evolution of Targeting, Contacting and Keeping Customers,” will be held at the Westin Hotel on Cypress Creek Road in Fort Lauderdale.
Jeff Zbar, a marketing columnist for the Sun-Sentinel newspaper, will deliver the opening keynote presentation.
Advance registration fees for the 2003 DM Summit are $69 for members and $99 for non-members, including lunch. Additional information can be obtained online at http://www.fdma.org or by calling 1-800-273-8703.
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