Fewer new movers are available for targeting goods and services. Their number declined 20% in November 2008, compared to the same month in 2007, according data tracked by Epsilon.
Epsilon’s latest research findings indicate that approximately 14 million households relocated during 2008, down from roughly 18 million the previous year. Epsilon notes the number of new movers was not as low as it was in January 2008.
Look for this consumer trend reflected in counts for change of address list selections and new mover files available in the list rental market.
New movers are highly desirable for targeting offers. A typical new mover spends on average $7,300 on purchases during the first three months after relocating.
An average new mover spends 52% more than a non-mover, particularly in the home d
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