J. Walter Thompson Atlanta has been selected by the Federal Emergency Management Agency (FEMA) as the full-service advertising agency for its National Flood Insurance Program.
JWT Atlanta will provide integrated communications including advertising, direct marketing, digital marketing, public relations (via Ogilvy PR) and media planning and buying (via MindShare).
Billings have been reported at $12-15 million. The account was previously handled by Bozell.
FEMA is part of the Department of Homeland Security.
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