Extraprise has signed a licensing agreement with Alterian, a global provider of database marketing and customer insight solutions. Extraprise will use the Alterian Marketing Suite as a major element within its new Insight-to-Interaction (i2i) platform.
The i2i platform supports an integrated set of data management, business insight, demand generation and customer management services for Extraprise clients in the Americas and Europe, according to the company. Extraprise
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