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Three-Part Summer Digital Learning Series for Brands & Agencies
August 12 - August 26, 2025 | 12-3 PM ET
Carefully crafted thought leadership has the ability to position your executives (and clients) as experts within their fields and gain well-deserved recognition.
Join PRNEWS for a three-part digital masterclass series designed to elevate your brand or agency’s thought leadership strategy. Each session dives deep into a critical aspect of building and amplifying executive visibility and brand authority in today’s changing content, social and media landscape. Plus, our final session is alllll about LinkedIn.
All viewers receive a PRNEWS Thought Leadership Masterclass badge to add to their LinkedIn credentials.
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Strategic Foundations, Narrative Development + Executive Positioning
AVAILABLE IMMEDIATELY
Video, Substack and More: Tailoring Thought Leadership by Channel
ONLINE, AUGUST 12, 2025
12 – 3 PM (ET)
Tips for Leveraging Video, Newsletters + Recognition on LinkedIn
ONLINE, AUGUST 26, 2025
12 – 3 PM (ET)
Thought leadership begins with a strong foundation. In Part 1, PR pros will learn how to craft a compelling brand narrative, develop a strategic approach to thought leadership, write effectively on behalf of their executives or clients, leverage internal communications, and prepare executives for media opportunities.
This session will provide you with the framework and tools to craft a thought leadership strategy that fits your specific needs. Thought leadership has the ability to position clients and executives as experts within their particular fields. But to enhance your chances of success, you have to start with a clear strategy and defined goals.
This session will teach PR pros what to consider when implementing a program and how to set clients up for success. When writing for clients for thought leadership purposes, it’s important to set goals, define audiences, determine a unique perspective and so much more.
Employees are critical stakeholders for building and maintaining a company’s reputation. This session explores thought leadership opportunities within internal comms, including best practices for empowering employees effectively to represent your brand and pitfalls to avoid when leveraging these important stakeholders.
This session looks at strategies for media training specifically with thought leaders in mind. How clients and executives show up and perform in front of the media can make or break the impact of their ideas.
The message is only as powerful as the medium. In Part 2, we explore how to tailor thought leadership content across platforms—from video and podcasts to Substack and creator-led content—ensuring your message resonates and reaches the right audience.
Winning content strategies today include a video component—and that applies to a sound thought leadership strategy as well. This session will explore various applications for video when positioning a leader as an expert in their field.
Whether reaching the general public, a niche target or a B2B audience, podcast interviews are powerful tools for communicating a thought leader’s expertise. We look at best practices for telling a story or giving an interview through podcasts.
New media platform Substack is swiftly rising in popularity—among the general public, seasoned journalists and, most importantly, with clients seeking to reach niche audiences. This session presents thought leadership opportunities specifically on Substack—and how the process differs from traditional media.
With brands increasingly prioritizing creator-led content, there are more opportunities for leaders to cash in on that audience engagement. This session explores how thought leaders can benefit from creator-driven content—and how to get buy-in from leadership to make it happen.
LinkedIn is the go-to platform for professional thought leadership. In the final session, we’ll guide you through building a LinkedIn strategy, creating impactful video and newsletter content, and positioning executives as recognized experts in their fields.
Before diving into a thought leadership program, it’s important to craft a strategy. PR teams will learn the key elements of a strategy designed for LinkedIn, what to measure, how to set expectations and more.
Video engagement is exploding across all platforms in the digital communications space, including LinkedIn. This session takes attendees through best practices and the platform’s latest features for amplifying thought leaders.
An executive-led LinkedIn newsletter is a powerful way to disseminate thought leadership via consumers’ email inboxes. We look at strategies for success within this medium, what’s working well for executives and tips for maximizing engagement.
If you’re looking to gain client recognition on the platform, the LinkedIn news team is your greatest resource. You’ll hear from a member of the LinkedIn new team on tactics for getting recognized, what content will rise to the top, and much more.
If you spend at least a quarter of your time in any of these areas, you should attend these events:
Each digital masterclass registration comes with access to the archived recording of the program for one year as well as the materials provided by the speakers after the completion of the event.
INDIVIDUAL RATE: $395 per viewer
EACH ADDITIONAL PERSON: $195 per viewer
NONPROFIT/GOV RATE: $295 per viewer
CAN’T MISS GUARANTEE! If you can’t attend one or more of the modules live, you will receive the on-demand versions to complete the series.
ONLINE: JULY 29 / AUGUST 12 / AUGUST 26
QUESTIONS?
Contact Client Services
clientservices@accessintel.com
SPONSORSHIP OPPORTUNITIES
Nancy Taffera-Santos
nancyts@chiefmarketer.com
PART 3 AGENDA